#Japan #Saitama #FamilyMart #VIVA LA ROCK #Rock Festival

A Rocking Culinary Experience Awaits with "Viva La Rock! Ai Mori Don!"

This year, FamilyMart is back with its exciting collaboration alongside one of Saitama's biggest rock festivals, VIVA LA ROCK 2025. Launching on April 15, 2025, the special dish, "Viva La Rock! Ai Mori Don!", promises to tantalize the taste buds while celebrating the spirit of rock music. Let's explore that unique culinary journey that combines the best of both music and food!

The Dish: A Fusion of Flavors

As a delightful twist on traditional festival food, the "Viva La Rock! Ai Mori Don!" features a delicious medley of seasoned pork ginger stir-fry and grilled chicken, paired with nostalgic thick Naporitan noodles. Bringing together all the best flavors that will surely satisfy both the hungry and the discerning palate, this dish offers a wonderful blend that reflects the festival atmosphere, where diverse artists share the stage.

The dish is priced at 591 yen (tax included: 638 yen) and will be available at around 2,500 FamilyMart locations across Saitama, Ibaraki, Tochigi, Gunma, Chiba, as well as selected sites in Tokyo and Niigata. This limited release is perfect for those looking to enjoy a taste of rock festival euphoria right at their nearest convenience store.

Celebrating the Festival Spirit

As the collaboration celebrates its seventh year, this special dish embodies the essence of VIVA LA ROCK—bringing joy not only through music but through fan-favorite cuisine. The fusion of savory ginger pork and chicken with hearty Naporitan pasta makes for a dish that doesn’t just fill the stomach but also creates a joyful experience reminiscent of a lively music festival. Each bite is meant to be savored, encouraging consumers to dive into the flavors without hesitation.

With a twist of curry sauce included, diners can look forward to a delightful explosion of tastes, ensuring that not a single mouthful is boring—much like the vibrant performances at rock festivals.

Insights from Jun Kano, Food Director at VIVA LA ROCK

Jun Kano expressed his excitement about this collaboration, stating, “This year, we aimed for a theme that would make your mouth shiny and red as you dig into the satisfying Naporitan while spilling the ginger sauce all over the rice.” He reminisced about the happy chaos from childhood, where eating delicious food led to carefree joy and contentment at the dinner table.

The "Ai Mori" aspect of this dish stands for a mix as well as love—a perfect expression of comfort food meant for sharing and enjoying with those around you. Jun emphasized the importance of making this dish a communal experience, where everyone should relish it together, savoring every last bite.

Special Promotions

Adding more excitement to this year’s celebration, customers can collect stickers from their purchases. By gathering four stickers from the "Viva La Rock! Ai Mori Don!", customers gain a chance to enter the "Viva La Gacha" at a designated booth during VIVA LA ROCK 2025, where fun prizes await! This not only highlights the joy of eating but also gamifies the experience, making the culinary adventure even more thrilling.

Conclusion

The commitment of FamilyMart to foster connections with communities and offer customers meaningful experiences continues with this collaboration. The "Viva La Rock! Ai Mori Don!" encapsulates the vibrant spirit of both rock music and culinary delight, promising an unforgettable taste experience leading up to the VIVA LA ROCK festival, scheduled from May 3-6, 2025. Grab this special dish and prepare for an adventure that satiates both your appetite and your love for music.

For more details regarding the festival or to grab your dish, visit VIVA LA ROCK 2025. Don’t miss out on this sensational taste of rock culture that FamilyMart brings to our plates!