#Brazil #Duas Rodas #Ingredients #DR Flavors #Jaraguá do Sul

Celebrating a Century of Innovation: Duas Rodas Transforms into DR Flavors & Ingredients

Duas Rodas, a well-established name in the food and beverage industry, has recently embraced a new identity as DR Flavors & Ingredients, marking a significant milestone in its history. This transformation coincides with the 100th anniversary of the company, which was founded in Jaraguá do Sul, Santa Catarina, Brazil. The shift not only pays homage to its rich heritage but also positions the company for a future of growth and innovation.

Over the past century, Duas Rodas has grown to become a leading player in the Latin American market, specializing in flavors, botanical extracts, and comprehensive solutions for the food and beverage sector. With operations spanning eight countries and manufacturing facilities located in Brazil (in Santa Catarina, São Paulo, and Sergipe), Mexico, Chile, and Colombia, the company has expanded its reach significantly. Additionally, they maintain offices and technology centers in Germany, Poland, China, and the United States, serving more than 70 countries worldwide.

The rebranding to DR Flavors & Ingredients reflects a strategic pivot towards more human-centered communication. This new identity emphasizes the sensory and emotional connections between people and food, a growing trend in global communications within the sector. The name DR Flavors & Ingredients encapsulates the company’s commitment to evoke sensory experiences, create value, and inspire the future responsibly in the food industry.

Leading the transition is the Board Chairman, Leonardo Fausto Zipf, alongside CEO Rosemeri Francener. Zipf notes, “We are the result of the commitment from visionary and determined individuals. This company has always known how to reinvent itself while maintaining its essence.” This sentiment resonates deeply as Duas Rodas, now DR Flavors & Ingredients, prepares for what lies ahead while holding firm to the values that brought them to this pivotal moment.

CEO Rosemeri Francener emphasizes the responsibility that comes with such a significant anniversary, stating, “Reaching 100 years is an uncommon achievement. But more than that, it’s a responsibility. We honor our history by continuing to grow with focus, purpose, and passion for what we do. We are at the dawn of a new cycle of successes.”

As DR Flavors & Ingredients embarks on this new chapter, their mission remains clear: to connect people and brands through innovative solutions that enhance sensory experiences. The future looks promising as they aim to inspire the next generation while honoring a legacy that is rich with history and achievement. This renewal is not merely a rebranding initiative but a long-term vision that aims to adapt and thrive in an evolving market landscape, ensuring that the essence of Duas Rodas continues to resonate with consumers and partners alike.

In conclusion, the transition to DR Flavors & Ingredients signifies not just a name change but a robust statement of intent. With a century of experience under their belt, the company is set to navigate the challenges of the modern food and beverage landscape with an innovative spirit, guided by a team dedicated to excellence and sustainability. As they celebrate this milestone, the promise of the future is bright for DR Flavors & Ingredients, leading memories and experiences for consumers in the global marketplace.