#Japan #Tokyo #Reika Onoe #Tomofumi Chikayama #PROJECT_Vega

New Podcast Release: 'Everyone's PR Secret Society'

On April 18th, a fresh podcast titled "Everyone's PR Secret Society" hosted by Reika Onoe, a director at Material, and Tomofumi Chikayama, Executive Creative Director at Hakuhodo's PROJECT_Vega, was launched. This podcast aims to explore the evolving landscape of public relations (PR) in a format that is accessible and engaging for everyone.

Background of the Podcast

In today's technologically advanced society, the connection between individuals and communities is instantaneous. Consequently, phenomena like buzz and outrage have become commonplace. Public relations, which involves forming consensus with society, is no longer the exclusive domain of experts; instead, it’s becoming an essential skill that everyone should learn.

With this backdrop, the podcast was birthed to discuss the often misunderstood world of PR openly and enjoyably, focusing on knowledge sharing and practical applications. From discussing the backstories behind the news to effective strategies for delivering apologies in tricky situations, Onoe and Chikayama will provide insights from their unique perspectives as PR consultants.

The show will also periodically feature guest speakers to enrich the dialogue with varied viewpoints. Episodes are slated to be released every Friday at 11 AM.

Hosts of the Podcast

Reika Onoe

As a director at Material and adjunct lecturer at Waseda University, Reika brings a wealth of experience to the table. Having worked as a journalist for NHK and in public relations consulting, she possesses deep knowledge of communication strategy, crisis management, media training, and more. Her passion for educating others about PR makes her a vital part of this podcast.

Tomofumi Chikayama

Chikayama, on the other hand, has a rich history in creative direction, having worked with global corporations and winning multiple prestigious awards. He emphasizes the importance of creativity in PR and shares exciting insights aimed at demystifying the discipline for listeners.

Addressing Misunderstandings in PR

The duo dives deep into the misinterpretations of PR, aiming to create an open space for dialogue and education. They plan to cater to a diverse audience, ranging from professional PR practitioners to students interested in the field. Onoe expresses her enthusiasm, saying, “I love the contrast in the program title; it underscores the essence of public relations and our desire to explore it together.”

Engaging with the Audience

Listeners are encouraged to engage with the content, share their own experiences, and even suggest topics for discussion in future episodes. Both hosts are eager to connect with their audience, aiming to create a vibrant community around PR learning.

Where to Listen

The podcast is available on major platforms including Apple Podcasts and Spotify, making it accessible to a wide audience. You can tune in via the following links:

• - Apple Podcasts
• - Spotify

Conclusion

The launch of 'Everyone's PR Secret Society' marks an exciting development in the realm of public relations. By combining professional insights and casual conversation, Onoe and Chikayama seek to educate and inspire listeners about the power and relevance of PR in the modern world. Make sure to join them every Friday for engaging discussions that aim to redefine PR for everyone.