#Japan #Crowdfunding #senior pets #Minato, Tokyo #Tail Promise

A New Beginning for Senior Pets: Tail Promise's Mission

As society evolves, so does the landscape of pet care, especially for senior dogs and cats. Recognizing the growing number of elderly pets facing abandonment due to lifestyle changes such as hospitalization or long-term facility care, the newly established NPO, Tail Promise, is taking a stand. This organization aims to create a safe and nurturing environment where senior pets can continue to live with dignity alongside their families.

Understanding the Challenge

The predicament of elderly pets is stark. With an increasing number of pet owners unable to provide care due to personal reasons, many senior dogs and cats find themselves without a safe haven. Tail Promise believes this issue should not be regarded as a mere personal circumstance, but rather as a societal challenge where the community must come together to provide support.

The Animation Project

In order to spread awareness about their mission, Tail Promise has released an animation video. This choice of medium is strategic, aiming not to directly solicit donations but to evoke empathy and initiate dialogue about the bonds between humans and animals. The animation portrays the harsh realities that many pets face when separated from their owners, and it invites viewers to reflect on what it truly means to be there for our furry companions until the end. Tail Promise hopes that this video serves as a catalyst for greater understanding and community involvement.

Plans for a Senior Pet Sanctuary

In addition to raising awareness, Tail Promise is actively building a refuge for senior dogs and cats in Yoshii Town, Saitama Prefecture. Currently in the planning stages, this sanctuary is set to open its doors by the end of March 2024. The organization is planning to host an open house for the community to come and learn more about the facilities and initiatives they will offer. This phase of the project focuses on acquiring and renovating a suitable property to create a welcoming space where elderly pets can thrive.

The Role of Crowdfunding

To fund these ambitious plans, Tail Promise has turned to crowdfunding, not merely as a financial tool but as a means to connect with like-minded individuals passionate about animal welfare. The crowdfunding campaign serves to educate the public on the pressing issues faced by senior pets and to forge connections within the community. By generating empathy among future supporters, Tail Promise is fostering a network of advocates dedicated to the cause.

Thriving Through Community Support

In contemplating how to sustain their activities, Tail Promise emphasizes the importance of defining relationships within the community rather than merely focusing on gathering funds. They are collaborating with Vast Culture Inc., a company committed to social issues and fundraising, to effectively communicate their message and mission. Both the animation project and the crowdfunding campaign reflect their goal of honest communication about the needs of senior pets and the broader societal implications of animal care.

Concluding Thoughts from the Director

Yukiko Nakagawa, the director of Tail Promise, brings extensive experience from her 16 years in animal welfare. Having successfully connected over 580 abandoned pets with loving homes, she acknowledges that the plight of senior animals is intertwined with societal values and behaviors. Nakagawa expresses her hope that the ongoing conversations initiated by their initiatives will inspire collective efforts to support these vulnerable animals as integral members of our community.

About Tail Promise

Tail Promise, expected to be officially recognized as an NPO by March 1, 2026, operates with the vision to:

• - Protect and create safe havens for senior dogs and cats.
• - Support fostering programs and temporary care solutions.
• - Promote awareness of the shared existence of humans and animals.

For more information about their initiatives and to participate in their crowdfunding campaign, please visit their homepage: Tail Promise.

Supporting the Cause

Tail Promise is currently running a crowdfunding initiative aimed at establishing the sanctuary, with a deadline set for February 15, 2024.
Check out the campaign here.

Learn more about them through their introductory animation available on YouTube. Join Tail Promise in making a difference in the lives of senior pets today.