#Japan #Awards #ASH #Yokohama

Celebrating the Ash Party 2025

On November 11, 2025, Ash Co., Ltd., a group company under Arte Genesis, held its annual internal award show, the Ash Party 2025, at the prestigious Bell Salle Takadanobaba in Tokyo. The event saw a diverse gathering of approximately 950 staff members, making it a grand celebration of hard work and dedication.

A Night of Recognition

The evening was packed with award ceremonies recognizing long-serving employees, top sales achievers, and winners from various technical contests. As a way to enhance motivation and foster communication among staff from different branches, the award show was more than just a recognition of talent; it was a celebration of community and identity within the company.

In addition to the award presentations, the attendees were treated to an exciting lucky draw offering theme park tickets, alongside a vibrant live music stage featuring incredible performances by artists such as the dance vocal group BURVEY, YOU DAYEON, and the renowned idol group Takanenonadeshiko. This year, 19 hair and makeup artists from Ash professionally styled the artists, showcasing their skills to a larger audience.

The Significance of the Event

The Ash Party serves multiple purposes: it honors the staff who have made impactful contributions over the years while also improving employee motivation and integrating new staff into the company culture. By creating a fun and engaging environment, the event strengthens connections among colleagues, paving the path for a stronger and more united workforce.

Highlights of the Ash Party 2025

This year’s event featured not only the recognition of stellar achievements in service, sales, and contests but also a variety of engaging programs. The culmination of the night was a spectacular live performance by K-POP artists styled by Ash's own staff, creating a powerful visual representation of their artistry and dedication.

Welcoming New Team Members

In 2025, Ash welcomed over 230 new employees, marking a record high for the company. For many of these newcomers, this large-scale celebration was their first experience of such magnitude. Engaging with veteran employees and forming connections with staff from different branches has proven valuable for their personal and professional growth.

Ash places significant emphasis on cultivating talent through comprehensive training that extends beyond basic techniques like color application and shampooing. The training regime includes hands-on experiences and interactive lectures, allowing employees to refine their skills while balancing practical education with real-world application. The results of these efforts were evident, as many young staff members received accolades during this year’s awards, reinforcing the success of our training initiatives.

Building a Stronger Workforce

Looking ahead, Ash plans to continuously enhance its educational strategies in collaboration with franchise owners, store managers, experienced stylists, and our administrative staff. This united effort aims to create an environment where employees from novice to veteran can thrive and develop their skills to their fullest potential.

Conclusion

The Ash Party 2025 not only recognized individual achievements but also demonstrated the strength and solidarity of the Ash family. As the company moves forward, events like this will continue to play an essential role in nurturing talent and fostering a strong community in the beauty industry.