#Japan #Tokyo #TikTok Shop #Metamoon #GMV Success

Metamoon's Remarkable Achievement in TikTok Shop Japan

As TikTok Shop enters a rapid growth phase in Japan, brands are increasingly seeking to leverage the platform for account management, advertising, live streaming, and short video production. Official TikTok Partner, Metamoon, recently reported an impressive Gross Merchandise Value (GMV) of 221 million yen in January 2026, marking the third consecutive month with GMV exceeding 200 million yen.

The Background of the Recent Success

Since its launch in Japan, Metamoon has provided comprehensive managed support for TikTok Shop operations. By integrating live streaming, video production, advertising management, and collaboration with creators, the company has significantly maximized sales for multiple brands. Consequently, after November 2025, Metamoon saw a consistent monthly GMV of over 200 million yen.

Key Factors Behind the Achievement

Integrated Operational System Combining Content, Advertising, and Live Streaming

In TikTok Shop, the synergy between short videos, live streaming, and advertising significantly maximizes sales potential. Metamoon has established a cohesive operational structure that does not separate content production, live streaming, and advertising management. By continuously improving based on data insights from video viewership and advertising metrics, Metamoon enhances the reproducibility of sales growth.

Strengthened Collaboration with Creators and Influencers

Collaboration with creators plays a crucial role in consumer purchasing behavior on TikTok Shop. Metamoon supports the selection, development, and project design of creators, ensuring optimal matches between brands and creators. By reinforcing purchase pathways driven by content, the company has contributed to sustained revenue growth.

Accumulation of Japan-Specific Operational Expertise

User behavior and purchasing trends in Japan differ significantly from overseas markets. Metamoon has provided assistance since the early stages of TikTok Shop's launch in Japan, accumulating operational data tailored to various industries and products. This localized expertise has resulted in stable performance outcomes.

Metamoon’s Strengths: One-Stop Support for TikTok Shop Growth

Metamoon offers a range of services that contribute to the successful growth of TikTok Shop, including:
1. Account Management: Rapid shop setup in less than 20 minutes and product registration within 24 hours, alongside daily operational delegation.
2. Fulfillment Services: Seamless management of orders, inventory, delivery, and returns through domestic logistics warehouses, ensuring zero shipping delays.
3. Live Streaming Services: Comprehensive support from planning and scripting to on-site management, leveraging practical expertise for impactful live commerce.
4. Short Video Production: Creation of algorithm-optimized creatives based on data analysis, utilizing AI and live-action filming to enhance awareness and conversion rates.
5. Influencer Matching (TAP): Collaboration with over 6,000 creators through an official partnership, enabling optimal casting and performance-based affiliate linkage.
6. Brand Development Support: Comprehensive management of strategies to enter the Japanese market and enhance brand value via tailored localization.
7. Advertising Management: Utilizing unique data for precise operations and offering exclusive discounts for official partners to maximize GMV at minimal cost.

Future Outlook

Moving forward, Metamoon aims to bolster its support for brands in the TikTok Shop Japanese market, enhancing its operational framework, creator collaborations, and advertising utilization. The company is committed to providing comprehensive assistance to businesses leveraging TikTok Shop, contributing to further revenue growth and market expansion.

Statement from CEO Ann Sakakawa

“Achieving over 200 million yen in GMV for three consecutive months is a tremendous milestone for us. This is a testament to the efforts of our partnered sellers and Metamoon members alike. With an emphasis on speed, understanding the field, and determination, we aim to execute successful strategies regardless of the product. Through TikTok Shop operations, we look forward to supporting Japanese businesses in utilizing new e-commerce channels and driving digital transformation.”

Company Overview: Metamars Inc.

• - Company Name: Metamars Inc.
• - Representative: Ann Sakakawa
• - Business Description: Management of Metamoon, TikTok Shop official partner, offering a full range of managed support from strategic planning to shop establishment and sales maximization.
• - Multi-Platform Support: Support for building stores and managing social media for various platforms, including TikTok, Rakuten, Amazon, Little Red Book (RED), and Taobao, while facilitating comprehensive global expansion in Japan, China, and Southeast Asia.
• - Website: Metamars