#Japan #Yokohama #gourmet experience #Food Event #rice flour fair

Experience the Richness of Rice Flour Cuisine in Japan

As Japan embraces the culinary delights of rice flour, a new initiative is set to unfold with the "Furusato Rice Flour Journey: Gourmet Fair" scheduled from October 31 to November 30, 2026. The project aims to highlight the diverse range of rice flour dishes offered by restaurants across the country. With the aim of promoting rice and rice flour consumption, this event will not only celebrate these ingredients but also offer participating restaurants an opportunity to shine in the spotlight.

In a continuation of last year’s successful "National Gourmet Fair", which saw participation from over 1,300 restaurants, this year promises to be even more vibrant. The "Furusato Rice Flour Journey" aims to create an interactive environment where locals and visitors alike can savor the unique flavors that rice flour can bring to various dishes. Participants will be able to explore an array of menu items, each showcasing the versatility and goodness of rice flour.

This year, alongside the main event, a special retelling of the rice flour experience will take place at the Yokohama Red Brick Warehouse from October 31 to November 3, 2026. This segment will feature booths displaying rice flour products, sampling opportunities, and promotional materials such as flyers and coupons, ensuring attendees can fully immerse themselves in the rice flour experience.

How to Participate

The call for participants has officially begun, inviting restaurants and vendors to come forward and feature their rice flour-based creations. The application deadline is September 30, 2026. Here are the steps for interested businesses:

1. Menu Development: Create a new dish using domestically sourced rice flour or select an existing one. Each restaurant can submit up to two dishes for consideration.
2. Registration: Utilize the provided registration form to submit necessary information, including images of the dishes. This visual representation is crucial for an effective promotional display.
- Registration Link: Join Here
3. Promotional Materials: Once registered, participants will receive promotional materials such as in-store POP displays and posters to promote their involvement in the fair.
4. Online Showcasing: Participating restaurants' dishes will be featured on a special website from October 31 to November 30, 2026, further elevating their visibility.

Special Event at the Yokohama Red Brick Warehouse

During the nationwide cultural celebration, the "Furusato Rice Flour Journey: Gourmet Fair in National Furusato Fair 2026" will dominate the Yokohama venue from October 31 to November 3. Here, participants will set up booths to showcase their rice flour dishes. Whether it's through direct sales, product sampling, or visual presentations, it's a unique chance for restaurants to connect with a broader audience.

Requirements for Participation

To successfully join the fair, specific conditions must be fulfilled:
- Participation in the "Furusato Rice Flour Journey" is essential.
- Membership with the Rice School is required for vendors.
- Consistent usage of rice flour for all displayed products is necessary.
- Vendors will bear their journey and accommodation costs to the venue.

The program is emerging as a response to rising global food demands, aligning with Japan’s focus on enhancing food security through local agriculture. Under the aegis of the Ministry of Agriculture, Forestry and Fisheries, the rice and rice flour consumption expansion initiative seeks to stimulate interest and engagement with this staple food.

Gurunavi, Inc., the brains behind the project and a renowned leader in food service platforms, aims to improve restaurant visibility and patronage through such initiatives. With roots established as far back as 1989, their dedication to promoting local cuisine continues to grow, moving forward with the mantra "Connecting through Food, Satisfying Lives."

Join us as we promote rice flour, enriching people’s culinary experiences while supporting local businesses in showcasing their creativity and commitment to quality ingredients. For more details about the event and to stay updated, visit the official website at Furusato Fair. Let's celebrate together the charm and taste of rice flour dishes across Japan!