#San Jose #Costa Rica #Imperial Beer #Es de Ticos

Imperial Celebrates Costa Ricans Abroad

Imperial, the renowned beer brand from Costa Rica, has recently announced the launch of its latest initiative called 'Es de Ticos'. This engaging platform aims to recognize and celebrate the rich cultural heritage of Costa Ricans living abroad. With over 63,000 Costa Ricans maintaining their connection to their homeland from various corners of the globe, this initiative is timely and meaningful.

Celebrating Cultural Identity

'Es de Ticos' is designed to foster connections among Costa Ricans living far from their roots. The initiative will feature a variety of cultural experiences that will take place in cities with significant Costa Rican communities, including Toronto and Medellín. Among the activities planned are traditional Costa Rican dinners, piñata festivities, vibrant mascaradas, and stand-up comedy performances.

These gatherings will create an atmosphere for Costa Ricans to reconnect with their cherished traditions and share their unique experiences, reinforcing a sense of community and belonging.

The Impact of Migration on Identity

According to research from Costa Rica's Supreme Electoral Tribunal, the presence of Costa Rican communities is widespread, reflecting the country's long-standing tradition of migration in search of better opportunities. Many Costa Ricans abroad are highly skilled; data from the Pew Research Center reveals that about 38% of Costa Ricans aged 25 and older in the United States have earned at least a bachelor's degree. Additionally, a large number have made their lives there for over two decades.

Despite living in different parts of the world, these Costa Ricans maintain a deep connection to their heritage, finding ways to uphold their customs and traditions. The 'Es de Ticos' initiative is a testament to this spirit, as it highlights the shared cultural elements that resonate with Costa Ricans, regardless of their location.

Bridging Cultures and Celebrating Togetherness

Fabian Loría, Brand Manager for Imperial, stated, "Costa Ricans may build their lives in different parts of the world, but they maintain a very special connection to their traditions and roots. Through these activities, we want to recognize and celebrate the elements that bring us together and remain part of the Costa Rican experience, wherever we may be." This sentiment encapsulates the driving force behind the 'Es de Ticos' initiative: to bring Costa Ricans together and foster a collective identity that transcends borders.

Looking Ahead

As Imperial plans to expand its cultural offerings through 'Es de Ticos', this initiative is expected to become a vibrant representation of Costa Rican unity and heritage. It seeks to celebrate not only the customs and traditions that define Costa Rican identity but also the stories and experiences of those who have ventured far from home.

Through culturally rich experiences, Imperial aims to reinforce the bonds among Costa Ricans worldwide, ensuring that no matter where they may be, their love for Costa Rica and its traditions remains a focal point of their lives.

For more information about Imperial and its new initiatives, visit Heineken Costa Rica's official website.