#Japan #Tokyo #Yuinchu #Hamara #TOGO SHIMOKITAZAWA

Exciting Popup Event in Shimokitazawa

Mark your calendars for a transformative two-day experience in Shimokitazawa as Yuinchu Co., renowned for its innovative space developments, collaborates with Hamara, a company specialized in Yatsugatake fresh corn. The unique popup event will be held at TOGO SHIMOKITAZAWA on July 5th and 6th, 2025. This event will feature a culinary delight unlike anything seen before in Tokyo: Awaji Island's fresh corn!

Popup Event Details

• - Date: July 5 (Saturday) - July 6 (Sunday)
• - Location: TOGO SHIMOKITAZAWA, 2-36-19 Daida, Setagaya, Tokyo
• - Hours: 10:00 AM - 5:00 PM
• - Access: A short walk from Shimokitazawa Station on the Odakyu Line and Keio Inokashira Line

At this exclusive popup, visitors will not only be able to taste the standout Awaji Island fresh corn but will also find an array of original merchandise, including a limited-edition T-shirt and a delicious corn smoothie available for a short time.

Awaji Island Fresh Corn: A Unique Taste

The star of the event is undoubtedly the Awaji Island fresh corn, available for tastings and purchase at a price of JPY 500 (tax included). This represents Hamara's commitment to quality, cultivated in partnership with local producers on the island. Known for its creamy sweetness, the corn prized for its white kernels offers a moist, delightful crunch, with a flavor profile that truly shines when savored fresh. It is distinct from the Yatsugatake fresh corn that many have enjoyed, giving you an extraordinary taste of Japan's agricultural bounty right in the heart of Tokyo.

Limited-Time 'Corn Smoothie'

In addition to the fresh corn, attendees can enjoy the one-of-a-kind 'Corn Smoothie' for JPY 770 in-store or JPY 756 for takeout. This refreshing drink showcases the sweet essence of Yatsugatake fresh corn, blended to perfection to embody the seasonal joy of summer. Don't miss out, as this specialty will be available while supplies last!

Exclusive T-Shirt Launch

Patrons can snag an exclusive 'Hamara House T-shirt' priced at JPY 4,950 (tax included). Designed intricately by PARK SPOT—the design team that conceptualized the popup—the T-shirt features the layout of the Hamara House, offering a stylish way to remember this cherished summer experience. Whether it's a symbol of connection to nature or a unique fashion statement, this piece captures the magical essence of the corn season.

A Bridge Between Urban Life and Agriculture

Hamara's endeavor isn't just about selling corn; it's about bridging the gap between urban lifestyles and the agricultural wonders found in Yatsugatake. The event aims to create connections, showcasing what urban dwellers might take home from their visit to a working farm. As part of the PARK SPOT initiative, which has redefined Yuinchu's approach to creating experiential spaces from traditional farmlands, this popup serves to highlight a new perspective on agriculture that emphasizes enjoyment and accessibility.

By bringing a slice of Hamara's agricultural philosophy to the urban setting of Shimokitazawa, the popup allows guests to experience a taste of rural life, accompanied by the rich flavors of local produce.

Don't forget to keep an eye on official social media channels for more updates and details about the event leading up to these exciting days!

Company Overview

• - Yuinchu Co., Ltd.

- Location: Fujihara Building 5F, 2-11-10 Kamioosaki, Shinagawa, Tokyo
- Established: August 8, 2012
- CEO: Masashi Ono
- Business Focus: Space development & operation / culinary development & operation / media development & operation / production activities.