STELLA Automotive AI Welcomes Fred Seidelman as New CTO Enhancing Technology Leadership
STELLA Automotive AI, a frontrunner in AI-driven customer engagement solutions for dealerships, has appointed Fred Seidelman as its new Chief Technology Officer (CTO). Seidelman is set to spearhead the company’s technology strategy, product development, and platform scalability, aligning with STELLA's commitment to accelerate growth within the automotive retail sector.
With over three decades of experience in technology leadership, particularly within the automotive field, Seidelman brings significant expertise to STELLA. His previous position as Global CTO at McCann Relationship Marketing (MRM) saw him manage a vast team of 450 professionals, overseeing the creation of award-winning digital experiences. Under his leadership, MRM achieved more than $60 million in annual recurring revenue, showcasing his capacity to drive business success through innovative technology.
Prior to his role at MRM, Seidelman was part of the executive team at RouteOne, LLC, where he contributed to the development of the patented RouteOne Automotive Credit Management Platform, positioning the company as a leader in automotive finance. His experience there will inform his efforts at STELLA in advancing their product offerings to further enhance dealer engagement and operational efficiency.
In his new capacity, Fred Seidelman aims to elevate STELLA's engineering and product design initiatives. The focus on delivery will be pivotal in facilitating dealer acceptance of their solutions, subsequently leading to enhanced revenue growth. The leadership team, led by CEO Rich Sands, expressed confidence in Seidelman’s abilities. Sands stated, "Fred's extensive experience in enterprise architecture, digital transformation, and customer-centric solutions is what STELLA requires as we embrace our next growth phase. His track record in crafting scalable solutions will be invaluable as we aim to enhance dealership profitability and efficiency, thus improving customer experiences."
Seidelman expressed enthusiasm about joining STELLA at a transformative time within the automotive industry. "The sector is seeing a significant shift towards AI-driven customer engagement, and STELLA is at the forefront of this evolution. My goal will be to collaborate with the team to implement innovative solutions that deliver tangible results for our dealer partners," he noted.
STELLA Automotive AI is recognized for its advanced AI solutions designed exclusively for automotive dealerships. The company empowers dealers to optimize their revenue streams, increase productivity, and provide exceptional customer experiences through both inbound and outbound engagement.
As the automotive landscape continues to change, the appointment of a leader like Fred Seidelman to STELLA is indicative of their commitment to remaining at the cutting edge of technology in automotive customer engagement. With his experience and leadership, STELLA is poised to meet the evolving needs of dealerships and enhance the customer experience, solidifying its position as a leader in the industry.
As these advancements unfold, dealers can expect more innovative tools and strategies that will enable them to better engage with consumers and succeed in a competitive marketplace. This forward-thinking approach aligns with STELLA's mission to make dealerships more efficient and profitable, ensuring that they can provide excellent service and deepen relationships with customers in an increasingly digital world.