BRP Unveils First European Flagship Store in Paris: A New Era for Powersports

BRP Opens Its First Flagship Store in Paris



In an exciting new chapter for the world of powersports, BRP Inc., a leader in the motorsports industry, has launched its inaugural European flagship store in the heart of Paris. Located on the vibrant Boulevard du Montparnasse, the store represents a strategic collaboration with Canadian Motors and aims to deliver an immersive brand experience for enthusiasts and newcomers alike.

A Landmark Move for BRP


Steve Pelletier, BRP’s Vice President and General Manager International, expressed his enthusiasm for the store's opening, calling it a significant milestone that signals BRP's commitment to innovation in the powersports sector. The flagship store is not only BRP’s first in Europe but also underscores the company's rich heritage and leadership within the industry. Covering an area of 144 square meters, the store is designed to serve as a retail, experience, and demonstration center, embodying the brand's essence of quality and customer relationships.

Showcasing the Latest in Electric Mobility


At the forefront of this new retail space are BRP’s cutting-edge electric motorcycles, namely the Can-Am Pulse and Can-Am Origin. Both models feature advanced specifications, available in power outputs of 11 kW and 35 kW. With the French market poised for an electric revolution, these models present a perfect opportunity for Parisian commuters to transition to electric riding with ease. Edouard Lotthé, Regional Commercial Manager, shared his insights on the models, highlighting their ability to invigorate the riding experience, whether commuting through city streets or venturing off the beaten path.

Can-Am Pulse


The Can-Am Pulse is designed for urban agility and responsiveness, featuring a sleek Naked bike design. It's equipped with a state-of-the-art 10.25-inch touchscreen display that integrates seamlessly with Apple CarPlay, allowing riders to stay connected and navigate efficiently. One standout feature, the Active ReGen system, enhances control and provides regenerative braking to recharge the battery, making it an ideal choice for city living.

Can-Am Origin


On the other hand, the Can-Am Origin is tailored for versatility and adventure. Whether navigating rough terrains, smooth asphalt, or everything in between, the Origin is engineered for performance. It incorporates similar connectivity and regenerative features as its Pulse counterpart, uniting style with the Can-Am’s storied motocross heritage, enhanced suspension, and dual-sport capability.

The Can-Am Three-Wheeled Family


As part of BRP’s expanding three-wheeled lineup, the Can-Am Canyon stands out as the most rugged and adaptable vehicle yet. It supports a wide range of adventures, from quick country escapades to multi-day excursions, emphasizing ease and enjoyment. The store also offers other iconic Can-Am models, such as the Spyder and Ryker, catering to a diverse audience ranging from touring enthusiasts to casual riders.

BRP's Expansion Strategy in Europe


With over 450 dealers across the EMEA region, BRP is poised for growth in Europe, and this flagship store will serve as a focal point for community engagement and brand loyalty. Canadian Motors, already a seasoned player with three motorcycle dealerships in France, will help BRP broaden its reach in the electric bike market. Collaborative marketing initiatives are planned to draw more customers into the store and enhance brand visibility.

In conclusion, BRP’s flagship store in Paris isn't just a retail space; it's a launchpad for the future of electric mobility in the powersports industry. By integrating innovative products with a robust community experience, BRP is set to redefine how enthusiasts connect with the brand and each other.

For more information, you can explore BRP’s official website.


Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.