Suntory Global Spirits Unveils Innovative -196™ Vodka Seltzer for Summer Refreshment
Suntory Global Spirits has made a vibrant entry into the vodka seltzer market with the nationwide launch of -196™, pronounced "minus one-nine-six". This innovative drink line not only celebrates Japanese craftsmanship but also emphasizes a fresh approach to the ready-to-drink category, perfect for consumers looking for something unique this summer.
The highlight of the launch is the introduction of a new Strawberry flavor that promises to tantalize taste buds with an authentic and bold whole fruit experience. This flavor, along with the existing options of Lemon, Grapefruit, and Peach, is crafted using Suntory's distinct Freeze Crush Infusion (FCI) process. This innovative technique involves flash-freezing whole fruits at an incredibly low temperature of -196°C using liquid nitrogen. The fruit is then crushed and infused into premium vodka to capture the full essence of the fruit, ensuring that every sip is rich with flavor, whether it be juice, peel, or oils.
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, emphasized that -196™ is not your conventional canned vodka seltzer. "It's a celebration of Japanese ingenuity, and a tribute to what's possible when innovation and intention meet," she stated. The brand seeks to redefine consumers' expectations of fruit-forward refreshments.
Each of the flavors has unique characteristics:
As consumers increasingly seek refreshing yet flavorful options that are lower in sugar, Suntory has crafted -196™ with just three grams of sugar, making it an attractive option for health-conscious drinkers.
For those eager to experience -196™, it is now available nationwide. Customers can find more information on the brand’s official website, us.minus196.com, and follow the company on Instagram @drinkminus196 for the latest updates and promotions. The introduction of this product not only marks a notable expansion in Suntory’s Ready-To-Drink offerings but also celebrates the fusion of modern technology and traditional crafting methods.
Suntory, based in New York City, is a subsidiary of Suntory Holdings Limited in Japan and has a rich history of producing premium spirits, including renowned whiskies and unique cocktails. Their commitment to quality and innovation is evident in the launch of -196™, which stands as a testament to their dedication to crafting exceptional beverage experiences that resonate with consumers today. This summer, raise a can of -196™ Vodka Seltzer and enjoy a drink where flavor truly meets innovation.
The highlight of the launch is the introduction of a new Strawberry flavor that promises to tantalize taste buds with an authentic and bold whole fruit experience. This flavor, along with the existing options of Lemon, Grapefruit, and Peach, is crafted using Suntory's distinct Freeze Crush Infusion (FCI) process. This innovative technique involves flash-freezing whole fruits at an incredibly low temperature of -196°C using liquid nitrogen. The fruit is then crushed and infused into premium vodka to capture the full essence of the fruit, ensuring that every sip is rich with flavor, whether it be juice, peel, or oils.
Carol Robert, managing director of U.S. ready-to-drink at Suntory Global Spirits, emphasized that -196™ is not your conventional canned vodka seltzer. "It's a celebration of Japanese ingenuity, and a tribute to what's possible when innovation and intention meet," she stated. The brand seeks to redefine consumers' expectations of fruit-forward refreshments.
Each of the flavors has unique characteristics:
- - Strawberry delivers a juicy, sun-ripened taste with a perfect balance of sweetness and tartness, culminating in a clean finish.
- - Lemon offers the bright zest and tartness reminiscent of freshly squeezed juice.
- - Grapefruit combines punchy, bittersweet notes with delicate floral undertones, finishing dry and clean.
- - Peach presents a juicy burst of yellow peach, bright acidity, and a slightly tart finish.
- -196™ Vodka Seltzer is offered in both single flavor four-packs (suggested retail price: $10.99 USD) and eight-can variety packs (suggested retail price: $19.99 USD). This flexibility allows customers to try various flavors or stick to their favorite.
As consumers increasingly seek refreshing yet flavorful options that are lower in sugar, Suntory has crafted -196™ with just three grams of sugar, making it an attractive option for health-conscious drinkers.
For those eager to experience -196™, it is now available nationwide. Customers can find more information on the brand’s official website, us.minus196.com, and follow the company on Instagram @drinkminus196 for the latest updates and promotions. The introduction of this product not only marks a notable expansion in Suntory’s Ready-To-Drink offerings but also celebrates the fusion of modern technology and traditional crafting methods.
Suntory, based in New York City, is a subsidiary of Suntory Holdings Limited in Japan and has a rich history of producing premium spirits, including renowned whiskies and unique cocktails. Their commitment to quality and innovation is evident in the launch of -196™, which stands as a testament to their dedication to crafting exceptional beverage experiences that resonate with consumers today. This summer, raise a can of -196™ Vodka Seltzer and enjoy a drink where flavor truly meets innovation.
Topics Consumer Products & Retail）
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