Kewpie Half's Major Revamp: A New Dawn for Health-Conscious Consumers

Kewpie Half's Transformational Update

Kewpie Corporation, renowned for its iconic mayonnaise, has unveiled a significant overhaul of its Kewpie Half product line. This revamped version promises to retain the delicious taste of traditional Kewpie mayonnaise while achieving an impressive 50% reduction in calories. The new Kewpie Half, available for retail on February 19, 2026, and for commercial use from February 6, 2026, will now feature an egg yolk base, similar to its famous counterpart, ensuring a richer flavor profile and umami.

Meeting the Evolving Needs of Health-Conscious Consumers

Since its launch in 1991, Kewpie Half has been a game-changer in the condiment market, striking a perfect balance between taste and health. According to Kewpie's recent health consciousness survey, the majority across age groups prioritize maintaining a healthy diet as a top health goal. This feedback inspired the company to undergo a prominent reformulation aimed at enhancing flavor without sacrificing health benefits. Kewpie recognizes the modern consumer's desire to enjoy their meals while responsibly managing their health, leading to the innovative revamp.

Emphasizing Flavor through Egg Yolk Base

A study conducted with mayonnaise consumers unveiled that the primary qualities desired in mayonnaise include strong umami, richness, and a prominent egg yolk flavor. As a response, Kewpie has shifted from the traditional whole egg foundation to an egg yolk type that enhances the product's flavor. Additionally, Kewpie has incorporated a unique ingredient known as egg aroma oil, which amplifies the essence of the egg yolk for an immersive tasting experience.

New Packaging Design

The product's exterior has also undergone a transformation, opting for a design that mirrors Kewpie Mayonnaise while prominently featuring the ‘1/2’ designation in red to signify the calorie reduction. The imagery used on the packaging successfully conveys the delectable qualities that come from using egg yolks. This aims to attract a wide range of consumers, including those particularly concerned with health and beauty.

Before and After the Revamp

Suggested Uses for Kewpie Half

1. Chicken and Avocado Salad Sandwich
A delightful combination enhanced by Kewpie Half's creamy richness.
2. Quick Taco Rice
A flavorful and healthy touch to this popular dish.

Maintaining Quality for the Professional Sector

Kewpie Half has been a staple for professional kitchens since 1996. This revamp ensures that while the flavor has been elevated through the transition to the egg yolk type, the functional attributes required in commercial settings remain intact. Kewpie Half is designed to feature minimal water release when mixed with vegetables, ensuring consistency, shine, and authenticity in flavor. It also provides a balanced brown color and juiciness after cooking, making it versatile for various culinary applications.

Looking Ahead

As Kewpie approaches the 101st anniversary of its Kewpie Mayonnaise in 2026, this reformulation symbolizes a significant move into the future. The company is committed to expanding the potential of mayonnaise products, particularly through the flagship Kewpie Half, while continuing to support the health goals of its loyal consumers.

Product Overview

1. Product Name: Kewpie Half
2. Content & Price: (Details to be released)
3. Shelf Life: (Details to be released)

Key Features:

- Enjoy the robust richness of egg yolk while achieving 50% lower calories compared to Kewpie Mayonnaise.
- Transitioning from whole egg formulation to an egg yolk-centric recipe, enhanced with proprietary egg aroma oil to elevate flavor profiles.
- Minimizes water release when mixed with veggies, maintaining a creamy texture.

For more details, visit the official Kewpie sites: