Suave Brands Launches Innovative Skin Solutions with New Fragrance-Free Formula for Sensitive Skin

Suave Brands Introduces Advanced Skin Solutions Line

New Product Lineup Builds on 2025 Innovation Efforts
NEW YORK, Sept. 15, 2025 — Suave Brands Company has announced an exciting addition to their product lineup, unveiling its Advanced Skin Solutions line, which continues the momentum established with recent innovations. Built around the needs of various skin types, this new collection consists of five distinct lotions, each formulated to cater to common skincare concerns, all while maintaining Suave’s meticulous standard of accessibility in pricing.

Available at numerous retailers across the nation for $4.49 (18 oz) and $5.99 (28 oz), these lotions boast allergen-free, paraben-free, and dye-free formulas. Extensively tested by dermatologists, each lotion promises quick absorption while delivering intense moisture aimed at addressing five critical signs of skin dryness: tightness, roughness, flakiness, itchiness, and redness. This collection is poised to support Suave's commitment to delivering quality, performance, and affordability across its product range.

Innovative and Inclusive Formulations
"This project marks the first time Suave has introduced a fragrance-free lotion designed specifically for sensitive skin, and I am genuinely proud of the performance of this new formula," stated Rafa Lopes, Suave’s Vice President of Innovation. The drive behind these formulations is to ensure that high-quality skincare should be easily accessible and enjoyable for everyone.

The five lotions within the Advanced Skin Solutions line are:

1. Advanced Healing: Infused with ceramides, this lotion helps alleviate dryness and strengthen the skin barrier, offering an uplifting fragrance combination that captures the essence of lime, salted marine accord, lilac, and sheet wood.
2. Nourishing Care: This deeply hydrating lotion incorporates rich shea butter and presents a tantalizing fragrance profile of cocoa butter, jasmine buds, vanilla bean, and sandalwood.
3. Soothing Hydration: Featuring aloe vera, this lotion is designed to provide a cooling and refreshing hydration experience, enhanced by notes of star fruit, agave nectar, and teak.
4. Calming Relief: Specifically formulated without fragrance and infused with prebiotics, this product is tailored for sensitive skin, providing gentle yet effective care.
5. Radiance Restore: Enriched with Vitamin C, this lotion offers an instant moisturizing effect, accompanied by a delightful scent of cassis buds, orange zest, water flowers, and precious woods.

Looking Towards the Future
As Suave Brands gears up for 2026, the company is set to persist in delivering innovative products that align with its recent brand refresh, emphasizing affordability in an era where prices are on the rise.

About Suave Brands Company

Founded in 2023 following the acquisition of the Suave brand from Unilever by Yellow Wood Partners, Suave Brands Company has evolved into an independent entity committed to making high-quality beauty and personal care products accessible for all.
For nearly 90 years, Suave has consistently delivered exceptional products at unbelievable values. Initially created to democratize salon-quality care, the brand has expanded to encompass a wide array of products suitable for women, men, and kids alike. Notably recognized as one of TIME's World's Best Brands and Newsweek’s Most Trusted Brands, Suave products are now available at over 60,000 retail locations in the United States, including Walmart, Target, CVS, and more.
For further details, please visit www.suave.com.