Exciting Collaboration Between JILL by JILL STUART and Fragaria Memories Launching Exclusive Items!

JILL by JILL STUART and Fragaria Memories Collaboration

A thrilling partnership has emerged between JILL by JILL STUART and Fragaria Memories—an exciting fantasy project by Sanrio, characterized by its unique humanoid characters. This collaboration promises to deliver exclusive merchandise, available for pre-order through Marui Web Channel.

The collaboration reveals a captivating new tote bag—the Frill Tote Bag—which beautifully fuses elements from both brands. Designed with vibrant colors inspired by the Bouquets of knights featured in the Fragaria world, the bag features a BOUQUET emblem in the center and an all-over patterned lining that enhances its charm. Alongside this bag, a scarf set, representing 18 different knights, allows users to explore numerous styling options, truly embodying the essence of each character.

Exclusive Product Sets

1. RED BOUQUET x Frill Tote Bag & Scarf Set (6 variations) - Priced at ¥14,300 (tax included).
This design showcases a light pink accent, complemented by a delightful frill detail and charming piping, evoking the allure of red continent knights with one of six unique scarves included.

2. BLUE BOUQUET x Frill Tote Bag & Scarf Set (6 variations) - Also at ¥14,300 (tax included).
Refreshingly designed, this set boasts a sprightly blue color with deep navy piping. Accompanying the bag is one scarf from a total of six inspired by the blue continent knights.

3. NOIR BOUQUET x Frill Tote Bag & Scarf Set (6 variations) - Again, for ¥14,300 (tax included).
A chic monochrome design presents a sophisticated appeal with gray piping and frill detailing, featuring a scarf inspired by the knights of the black continent.

Additionally, unique merchandise featuring newly illustrated designs will also be available for purchase. This includes:

- Acrylic Stand featuring the collaboration: 6 types for ¥1,650 (tax included).
- Trading Can Badges: 12 types at ¥550 (tax included).

Purchase Benefits

Moreover, customers spending over ¥15,000 on collaboration items will receive a special acrylic card charm as a gift. This exclusive charm features the JILL by JILL STUART logo, marking this unique collaboration.

Physical Exhibition

For those who wish to view the items in person, a showcase will be held at the Fragaria Memories 2nd Anniversary POP-UP SHOP in OIOI, featuring sample displays of collaboration bags and products. This is an excellent opportunity to experience the magical blend of both brands firsthand.

- Location: Shibuya Modi
- Exhibition Dates: September 26, 2025 - October 13, 2025.

Purchase Information

- Pre-order on Marui Web Channel: From September 5, 2025, at 12:00 PM to October 13, 2025, at 11:59 PM.
- Special Site for the Collaboration

About JILL by JILL STUART

Founded in the fall of 2008, JILL by JILL STUART is a sister brand dedicated to providing items that allow individuals to express their true selves, all centered around the brand ethos of creating a more vibrant tomorrow. Learn more at TSI Holdings.

About Fragaria Memories

This project, initiated by Sanrio, is driven by characters like Hello Kitty, who inspire the knights of Fragaria to come to life in an unparalleled fantasy narrative spanning multiple media. Explore more at Fragaria Memories.