#Red Bull #Resident Evil #Gaming Campaign

Red Bull and Resident Evil: Requiem Collaboration Campaign

In a thrilling partnership, Red Bull Japan is set to launch a unique collaboration with Capcom to celebrate the release of Resident Evil: Requiem. This campaign, running through March and April 2026, features exclusive cartoon illustrations blending the adrenaline of the game with the energy of Red Bull, emphasizing the vital role of Red Bull energy drinks as key survival items in the game.

Key Highlights of the Campaign

1. Social Media Challenge: Share Your Gaming Rituals

Launch Date: March 2 - March 22, 2026
Participants can join a special social media campaign by posting about their “immersive rituals” while playing Resident Evil. To enter, simply select a ritual from Red Bull Japan’s official X account (@RedBullJapan) and share your experience with the designated hashtags. Exciting prizes include:

• - A limited-edition “Immersive Key Item Set” featuring:

- An exclusive key item box
- A Resident Evil-themed gaming neck speaker (SC-GNW10S-BH Edition)
- Red Bull energy drinks (1 can of standard and 1 can of the Purple Edition)

• - A Red Bull 4-can set for 500 winners.

2. Special Red Bull Sampling Events at CAPCOM Stores

From March 5 to March 22, 2026, Red Bull will be offering energy drinks at selected CAPCOM Store locations across Japan. Shoppers who spend over 2,000 yen on Resident Evil-related products will receive a complimentary 250ml can of Red Bull. This sampling event is on a first-come, first-served basis and is sure to thrill fans eager to grab their survival key item!

Participating Stores Include:

• - CAPCOM STORE TOKYO (Shibuya)
• - CAPCOM STORE IKEBUKURO (Ikebukuro)
• - CAPCOM STORE OSAKA (Shinsaibashi)
• - CAPCOM STORE & CAFE UMEDA (Umeda)
• - CAPCOM STORE ANNEX (Kobe)
• - CAPCOM STORE SENDAI (Sendai)

3. Free Resident Evil Stickers at Convenience Stores

In April, Red Bull will also run a promotion at selected Mini Stop, Daily Yamazaki, and New Yamazaki Daily Stores. Each purchase of two Red Bull cans will earn customers a limited-edition Resident Evil: Requiem sticker. This fun campaign runs from April 7 to April 20, 2026.

Customers should purchase any 2 eligible Red Bull products to collect one of several unique stickers, adding to the gaming experience with collectible memorabilia.

The Excitement of Resident Evil: Requiem

The highly anticipated Resident Evil: Requiem is slated for release on February 27, 2026, and will be available on major platforms including PlayStation®5, Xbox Series X|S, Steam, and Nintendo Switch 2. The game promises an immersive survival horror experience, making it a must-play for fans and newcomers alike.

Product Details:

• - Standard Edition Price: 8,990 yen (tax included)
• - Deluxe Edition Price: 9,990 yen (tax included)
• - Collector's Edition Price: 12,500 yen (tax included)

Fans of the franchise can look forward to experiencing new gameplay dynamics, enhanced graphics, and exciting storylines that this beloved series has always delivered.

Join the Fun and Embrace the Fear!

The Red Bull and Resident Evil collaboration offers an electrifying way to engage with the game while providing fans with incredible prizes and collectibles. Whether it’s through social media challenges, in-store promotions, or simply enjoying the game with a Red Bull, there’s something for every fan in this campaign. Don’t miss out on the survival action—you might just discover your new key item for gaming adventures!