New Wagokoro Stores
2025-05-14 11:22:58

Wagokoro Brand Expands Japanese Culture with New Stores in Kamakura and Asakusa

Wagokoro's Expansion into Traditional Japanese Culture



Wagokoro, a prominent brand dedicated to promoting Japanese culture worldwide, is thrilled to announce the opening of two new stores in May. Located in Kamakura and Asakusa, these stores, Kanzashi-ya Wargo and Hokusai Graphic, will serve as cultural hubs, offering a variety of beautifully crafted traditional items.

Kanzashi-ya Wargo Opens in Kamakura


Kanzashi-ya Wargo specializes in the traditional Japanese hairpin known as “kanzashi.” The new store, situated on the historic Komachi Street in Kamakura, presents a unique blend of modern designs and traditional craftsmanship. This location celebrates the art of kanzashi, making it a perfect gift or souvenir for visitors wanting to bring a piece of Japan home. With an array of kanzashi that can complement both kimono and casual styles, this shop aims to appeal to a broad audience, from locals to international tourists.

The Kanzashi-ya Wargo brand prides itself on creating handcrafted kanzashi that are not only aesthetically pleasing but also practical. By handling every aspect of production, from design to sales, they ensure the highest quality products while maintaining a direct connection with their customers. The store is a celebration of Japanese beauty and craftsmanship, embodying the essence of what it means to wear traditional Japanese accessories in today's world.

Cultural Significance and Popularity


Kamakura is well known for its rich history and cultural heritage, making it an ideal location for Kanzashi-ya Wargo. The store is positioned in a bustling area frequented by tourists, making it a convenient stop for those looking to explore Japan's artistic offerings. The kanzashi here serve not only as hair adornments but also as pieces of art, reflecting the skills and dedication of the artisans behind them.

Hokusai Graphic Opens in Asakusa


On the other hand, Hokusai Graphic, situated on the bustling Kannon Street in Asakusa, showcases a stunning array of traditional umbrellas and umbrella patterned designs inspired by Japan's renowned ukiyo-e artist, Katsushika Hokusai. With a focus on combining functionality with artistic beauty, this store offers products that have received acclaim both nationally and internationally. The umbrellas available range from everyday items to exquisite art pieces, making them perfect for both locals and tourists alike.

Located just a short walk from the iconic Kaminarimon Gate, Hokusai Graphic acts as a 'gallery of umbrellas' that aims to educate visitors about the intricate history and innovation within Japanese umbrella craftsmanship. The brand draws inspiration from Hokusai's unforgettable art, allowing customers to own a modern piece of traditional Japanese art.

Wagokoro's Commitment to Promoting Japanese Lifestyle


Wagokoro's mission is to make Japanese culture accessible to a global audience. They focus on modern reinterpretations of traditional motifs, bridging the gap between past and present. Through their simultaneous opening of the two stores, they hope to provide a space for both domestic and international customers to experience Japanese craftsmanship and aesthetics firsthand.

With brands like Hokusai Graphic and Kanzashi-ya Wargo, Wagokoro is not just selling products; they are curating experiences that engage visitors and nurture an appreciation for the rich heritage of Japan. This vision of


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Topics Consumer Products & Retail)

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