Aperol Refreshes Iconic Bottle Design to Celebrate Its Legacy and Modern Appeal

Aperol's New Bottle Design: A Modern Twist on Tradition

CAMPARI JAPAN, headquartered in Tokyo’s Minato ward, has revealed a refreshed bottle design for the globally loved Aperol brand, which is cherished as a staple of the aperitivo culture since its inception over a century ago. This iconic orange-colored aperitif, popular worldwide, will gradually make its way into the Japanese market with its new look. The redesign not only retains the brand's unique identity but also embodies a more sophisticated and contemporary aesthetic aimed at enriching moments that bring people together.

A Fusion of Italian Elegance and Modern Design

Since its birth in 1919, Aperol has emerged as a symbol of the global aperitivo culture. The updated bottle design prominently features the vibrant orange color, harmonizing Italian elegance with modern flair.

Key Features of the New Design:

- Ripple Design on the Shoulder of the Bottle: The brilliant orange hue of Aperol shines even brighter, enhanced by a ripple texture that adds depth and dimension.
- Sleek, Slim Silhouette: Drawing inspiration from the balance and proportional beauty of Italian architecture, the bottle has been shaped for a comfortable grip.
- Reduced Front Label: Allowing the liquid's color to take center stage, the design directly conveys the joyful essence of Aperol’s characteristic orange.
- Recipe Guide on the Back Label: The new bottle includes a simple guide for preparing an authentic Aperol Spritz, making it easy to enjoy at home or in restaurants.

Honoring Italian Tradition with Modern Touches

The redesign pays homage to Aperol's heritage. Among the thoughtful details are an embossed monogram of the Barbieri brothers who created Aperol, serving as a symbol of over a century of craftsmanship. Notably, the recipe for the drink remains unchanged, preserving the secret formulation that has been kept intact since the brand’s inception.

Rollout in Japan Starting May 2026

The newly designed bottles will begin rolling out in Japan by the end of May 2026, transitioning into bars, restaurants, and retail stores nationwide. This timeline may adjust based on inventory considerations.

Discovering Aperol

Aperol is a refreshing Italian liqueur marked by its bright orange color and subtle herbal aromas, making it exceptionally easy to enjoy. Since its debut in Padova, Italy, it has been embraced as an enjoyable aperitivo, appealing to a broad demographic around the globe. Notably, the Aperol Spritz, a delightful mix of Prosecco, soda, and Aperol, has gained popularity as a go-to cocktail for those cheerful moments with friends.

Whether you're dining out or hosting a gathering at home, the updated Aperol bottle is not just a treat for the eyes; it's a toast to shared experiences and the joy of connection, remaining true to its renowned aperitivo roots.