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IKO Unveils New Identity at IRE 2025

At the 2025 International Roofing Expo (IRE) held in San Antonio, Texas, IKO Residential, a division of IKO Industries Inc., made a significant mark by introducing a revitalized brand identity and advanced roofing innovations under the theme "Tomorrow's Roof Today". IKO, an established leader in roofing, waterproofing, and insulation, is proud to unveil its refreshed identity named "Proven Performance" along with a redesigned website, enhanced shingle color options, and an upgraded IKO ROOFPRO portal designed for contractors.

The IRE event, taking place from February 19-21, served as a fitting platform for IKO to showcase its commitment to quality and innovation. Jack Gottesman, marketing director at IKO North America, expressed excitement about the new identity reflecting the company's goals and dedication to contractors, stating, "This isn't just a new look; it's a statement that we're here to push boundaries like never before."

Enhanced Performance Across Product Line

A standout announcement at this year's expo is that all IKO's laminate shingles now possess at least a Class 3 impact resistance rating, positioning homeowners for potential reductions in their insurance premiums. The Cambridge Shingles within IKO's Architectural line offers a Class 3 rating, combining robust durability with the classic aesthetics of wood-shake. The Dynasty shingles maintain their Class 3 rating, while Nordic shingles lead with a Class 4 rating, thanks to the incorporation of polymer-modified asphalt, enhancing their resistance to impact and wind.

Innovations Reflecting Corporate Values

The new brand identity, Proven Performance, encapsulates IKO's focus on continuous product innovation and excellence. This transformation is more than an outward rebranding; it represents a deep commitment to advancing in all facets of manufacturing. Key focus areas include:

• - Product Innovation: Committed to research and development, IKO continues to lead advancements in asphalt roofing technology, integrating features such as TrueSquare Advantage, ArmourZone technology, and UV-resistant granules.
• - State-of-the-Art Manufacturing: With more than 35 production facilities across North America and Europe, IKO emphasizes vertical sourcing, gaining quality control over every roofing component manufactured.
• - Customer-Centric Approach: IKO is enhancing customer interaction with a digital-first strategy, making it simpler for both contractors and homeowners to engage with their roofing solutions.

Revamped Online Presence

The new IKO website complements its identity change, presenting a visually engaging and user-friendly platform for product exploration. Homeowners can now access dynamic product showcases with vivid imagery and interactive features that elucidate performance benefits.

For contractors, the site streamlines business processes with tools to access qualified leads, instant quotes, and project management resources, fostering an efficient business operation environment. Educational content also guides users on roofing options, style inspiration, and practical application advice.

IKO ROOFPRO Program: Empowering Contractors

The IKO ROOFPRO loyalty program further supports residential contractors by offering a tier-based rewards system that includes marketing funds, discounts, and business resources. A redesigned portal will simplify task management for contractors, and system users can now request rebates electronically, enhancing the convenience of the experience.

Engage with IKO at IRE 2025

As IKO continues to anticipate market trends and customer needs, its exhibition at the IRE 2025 underscores the company’s readiness for both present and future challenges in roofing. Visitors to the booth can interact with the expanded Dynasty Cool Colors Plus shingle line and experience the latest application techniques with CodePlus, all presented through engaging demonstrations.

With a focus on modern innovation and robust community engagement, IKO is poised to not only shape the future of roofing but to empower contractors in delivering top-tier service to homeowners. Join IKO at Booth No. 10062 and discover the future of roofing today.