Habanos, S.A. Unveils Exclusive Partagás Royales at Cannes Event

Habanos, S.A. Introduces the Partagás Royales Vitola

Habanos, S.A., the renowned Cuban cigar manufacturer, made a significant mark at the TFWA World Exhibition & Conference held in Cannes by unveiling their newest creation—the Partagás Royales. This exclusive vitola was presented during a prestigious gala dinner, highlighting its commitment to the Duty Free and Travel Retail channels.

The Partagás Royales is a sophisticated 48-ring gauge, measuring 150 mm in length, combining the essence of tradition and modernity. It pays homage to a classic format that was popular in the 1960s, but now reinterpreted for today’s discerning consumers. Habanos, S.A. aims to elevate the cigar experience for travelers, showcasing the richness of Cuban tobacco culture.

A Unique Smoking Experience

The vitola is presented in a chic travel humidor, designed to hold 20 hand-crafted Habanos, made with “Totalmente a Mano con Tripa Larga” techniques, which means they are fully handmade using long-leaf tobacco. These premium cigars are made from exclusive selections sourced from Vuelta Abajo, a highly coveted region in Pinar del Río, Cuba, celebrated for producing some of the world's finest tobacco.

This new release isn't just about nostalgia; it represents a strategic push by Habanos, S.A. to strengthen their position in the travel retail market. As international airports become vital venues for expanding the reach of premium products, Habanos, S.A. is committed to bringing the cultural depth of Habanos to millions of global travelers every year.

Gala Presentation

The exclusive unveiling took place in the exquisite setting of the L'Ondine – Vilebrequin La Plage restaurant in Cannes, where a select group of duty-free operators, media representatives, and cigar enthusiasts gathered. Attendees had the opportunity to sample the Partagás Royales firsthand, basking in the unique flavors and the rich history encapsulated in every puff.

Maritza Carrillo González, Co-President of Habanos, S.A., emphasized that the travel retail channel significantly positions the Habano as a universal ambassador of Cuban culture. Beatriz Garrido García, the Operational Marketing Director of the company, echoed this sentiment, stating that the Partagás Royales is crafted explicitly for those travelers seeking an extraordinary cigar experience.

Tasting Notes and Pairings

The cigar features a creamy and smooth caramel-colored wrapper, contributing to its excellent draw and compact ash. As one smokes through the experience, the Partagás Royales unfolds an elegant profile, with flavors evolving from subtle cocoa and oaky notes into a rich, full-bodied experience. Enjoying a Partagás Royales typically lasts between 45 to 60 minutes, offering a satisfying and deep flavor profile throughout the smoke.

For the ultimate pairing, enthusiasts are encouraged to match this vitola with robust spirits that have been aged for an extended period, preferably in white oak barrels. Such combinations heighten the sensory experience, creating a melody of complex flavors that enhance every cigar moment.

In conclusion, the Partagás Royales not only signifies Habanos, S.A.'s historical legacy as it celebrates the brand's 180th anniversary, but it also reaffirms its innovative spirit and determination to craft exceptional cigars for a global audience. With this launch, Habanos is poised to expand its leadership in the premium tobacco market, delivering unparalleled experiences to cigar aficionados around the world.