#Japan #Asuken #Haruyama #YOKUNERU #Shinjuku, Okayama

Introduction

In preparation for the new year, many individuals are looking to transform their lifestyles. Recent surveys have revealed that a significant number of people aim to enhance their sleep quality and improve their diets as part of their new year’s resolutions. In response to this growing trend, Asuken, Japan's top AI meal management app, has partnered with Haruyama, a leading men’s apparel company, to launch a collaborative campaign starting from March 11, 2026.

The Campaign

The collaboration between Asuken and Haruyama aims to promote the establishment of healthy habits geared towards improving well-being. According to a survey conducted by Haruyama, key goals for the new year include enhancing sleep quality and dietary improvements, alongside financial goals such as saving and investing.

To support these health-focused aspirations, the campaign features the “5-Day Weight Management Challenge,” where participants will record their weight for five consecutive days using the Asuken app. Those who complete the challenge will be entered into a draw to win a set of recovery wear called “YOKUNERU” from Haruyama, designed to enhance sleep quality and facilitate recovery. This initiative not only encourages weight management as a critical first step toward healthy living but also provides innovative solutions to address sleep quality, a major concern for many.

Details of the Collaboration

The “Asuken x Haruyama Collaboration Campaign” invites participants to use the Asuken app for tracking their weight. Participants will need to engage in logging their weight for five consecutive days during the campaign period, after which five winners will be chosen at random to receive the YOKUNERU recovery wear set. Every participant will also receive a 10% off coupon for Haruyama products as a token of appreciation.

Important Dates

• - Start Date: March 11, 2026, 10:00 AM
• - End Date: April 1, 2026, 11:59 PM
• - Challenge Participation Deadline: March 25, 2026, 11:59 PM

Details of the challenge can be accessed in the “Notifications” and “Challenges” sections of the Asuken app.

Survey Insights

A recent survey conducted on changes in habits for the upcoming April found that 15.6% of respondents indicated they expect significant changes in their lives. The top concerns for these individuals included adjustments in lifestyle time management, relocations, and changes in cohabitation arrangements. A primary anxiety highlighted was the impact on personal relationships (52.1%), followed by financial issues (32.1%) and health management (30.0%).

When asked about new habits they intend to integrate, the leading responses were saving and investing (20.0%), improving sleep quality (17.9%), and enhancing diet (16.4%). The findings showcase the collective desire for a healthier lifestyle as individuals prepare for the transitions typical of a new year.

Emphasis on Sleep Quality

To further assist users with their health objectives, Asuken will begin offering a beta version of a “Sleep Advice” feature on March 10, 2026. This extension of services aims not only at dietary and weight management but also targets sleep-related challenges, showing a holistic approach toward enhancing overall health and wellness.

About YOKUNERU Recovery Wear

Developed by Haruyama, the YOKUNERU recovery wear seeks to support hardworking individuals dealing with fatigue. The clothing features blood flow promoting fabric technology aligned with recovery functions, incorporating NANOMIX® to provide warmth and recovery during sleep. Wearing the YOKUNERU enhances the night’s rest and promotes rejuvenation, presenting a novel way for individuals to manage fatigue.

Product Details

• - Item Name: YOKUNERU
• - Price: 7,450 JPY (single piece), 14,900 JPY (set)
• - Sizes: XS, S, M, L, LL (Unisex)
• - Colors: Black, Navy, Pink, Gray
• - Sales Site: YOKUNERU

Conclusion

Asuken and Haruyama have launched this campaign to not only promote collaborative engagement towards healthier lifestyles but also actively address common concerns regarding sleep quality and dietary habits. By utilizing their innovative approaches, both companies are dedicated to empowering individuals to take charge of their health as they step into a new year filled with opportunities for growth.