#Japan #Tokyo #HBL BEAUTY #HOLLYWOOD BROW LIFT #3D Cushion Brow

HBL BEAUTY Unveils New Hue for 3D Cushion Brow®

HBL BEAUTY, a renowned name in eyebrow cosmetics developed by JULIA IVY Co., Ltd. based in Meguro, Tokyo, is making waves in the beauty industry with the introduction of a new shade of its popular product, the 3D Cushion Brow®, launching nationwide on March 23, 2026. This innovative product has already made headlines by winning 26 awards in various beauty and fashion magazines, including "Biteki", "VoCE", and "MAQUIA", for the first half of 2025 as well as for the annual best cosmetics.

Transform Your Brows with the 3D Cushion Brow®

The 3D Cushion Brow® is nothing short of a game-changer in eyebrow makeup. Unlike conventional powders or pencils, this cushion-type eyebrow cosmetic offers a unique lightweight feel. Infused with 82% beauty-enhancing ingredients, its liquid transforms to a powder upon application, overcoming negative aspects like fading by the evening or difficulty in application. The new shade, 02 Light Brown, perfectly complements various looks by softening strong eyebrow tones, injecting a gentle rosy glow, and creating a natural, polished appearance.

Key Features of the New Light Brown Shade

1. Softened Brow Look: The new Light Brown shade features a soft pink beige nuance that lightens and enhances the brows' appearance. It strikes a balance between fluffiness and naturalness, ensuring that eyebrows don't stand out harshly while harmonizing the overall facial impression.
2. Instant Fluffy Brows: The innovative liquid-to-powder formula changes texture upon application. This ensures that the liquid glides easily during the brush application while maintaining a natural finish akin to layering liquid and powder.
3. 8-in-1 Design: More than just eyebrow enhancement, this product serves eight functions, including filling in brow gaps, as well as serving as a nose shadow, eyeshadow, and eyeliner—ideal for those looking to streamline their makeup routine while maximizing results.
4. Health Meets Beauty: The 3D Cushion Brow® is packed with 11 types of beauty serum ingredients, ensuring that the brow skin stays healthy during makeup, with nurturing ingredients like ginseng root extract, rosemary leaf extract, and sodium hyaluronate.

Nationwide Pre-Launch Starting February 18

Prior to the nationwide launch, the new color will be available at Cosme Kitchen and Biople starting February 18, 2026. Shoppers will have a unique opportunity to see the color and texture up close, helping them choose the perfect shade for a fluffy brow finish.

Special POP-UP Event at NEWoMan Shinjuku

In conjunction with the pre-launch, a special POP-UP event will be held at Cosme Kitchen in NEWoMan Shinjuku from February 18 to 23. Attendees can experience firsthand the application of the new shade with personalized assistance from professional brow artists.

Event Details

• - Duration: February 18 - February 23, 2026
• - Location: Cosme Kitchen, NEWoMan Shinjuku
• - Address: 4-1-6 Shinjuku, Shinjuku City, Tokyo 160-0022
• - Products Available: HBL 3D Cushion Brow® (including the new Light Brown shade), HBL Eyebrow Styling Mascara, HBL Eyebrow End Pencil, HBL Secret Stick, and HBL Eyebrow Coloring Mascara.
• - Reservations: No reservations required; feel free to drop by!

The Vision Behind HBL BEAUTY

At HBL BEAUTY, we believe that small brows can have a significant impact. A transformed brow can uplift spirits and even change lives. Grounded in insights gained from observing over 7 million brows through our HOLLYWOOD BROW LIFT service, we integrate our learnings into products designed to cater to a wide range of eyebrow and facial concerns. Whether you're a makeup novice or a seasoned pro, HBL BEAUTY makes achieving your brow goals effortless. A small change can lead to significant self-assurance, uplifting spirits, and igniting courage to embrace the day.

What is HOLLYWOOD BROW LIFT🄬?

The HOLLYWOOD BROW LIFT technology has gained popularity as a revolutionary method to reshape and enhance eyebrows, making it a top search term on platforms like Hot Pepper Beauty. This innovative treatment employs specialized setting agents and unique wax formulas to improve eyebrow growth patterns and correct the unique challenges posed by Japanese eyebrow hair, ensuring a natural and sophisticated appearance for both men and women.

For more details about the launch and products, visit HBL BEAUTY.