#Japan #Tokyo #Hair Care #Re:KERATIN #Viklair

Re:KERATIN: A New Era in Haircare

In April 2026, the haircare brand Re:KERATIN made its debut in the Japanese market, capturing attention with its unique formulation that mirrors the composition of human hair. This innovative product focuses on keratin, a vital protein that naturally occurs in hair, skin, and nails.

The brand's launch was strategically executed through a prior release in WELCIA Group stores, where it achieved remarkable success. Initial sales were reported at an impressive 210% above projections, highlighting the strong market demand for products emphasizing hair health. As a result of this positive reception, Re:KERATIN will officially roll out in drugstores nationwide starting September 1, 2026, with expectations of its total retail presence surpassing 10,000 stores.

The Science Behind Re:KERATIN

What distinguishes Re:KERATIN from other hair care brands is its high-concentration Polypeptide (PPT) formula, designed to replenish keratin lost due to daily damage. By incorporating keratin-derived ingredients prominently in its composition, the product aims to restore hair to its salon-fresh condition, delivering softness and manageability.

Re:KERATIN’s formulation uses a significant amount of keratin to ensure effective repair and revitalization of hair, making it an attractive choice for consumers looking to improve hair health.

Promotional Triple Set Offer

To celebrate its national launch, Re:KERATIN will offer an exclusive Triple Set that includes a shampoo, a hair treatment, and a full-sized hair milk for a limited time. Consumers will have the opportunity to experience the complete benefits of this keratin-rich lineup, all at the price of just the shampoo and treatment set. This promotional offer allows customers to enjoy the transformative effects of the Re:KERATIN range, contributing to an enhanced hair texture and appearance.

Set Contents:

• - Re:KERATIN Reverse Repair Shampoo (400mL) - ¥1,980 (tax included)
• - Re:KERATIN Reverse Repair Hair Treatment (400g) - ¥1,980 (tax included)
• - Re:KERATIN Reverse Repair Hair Milk (150mL) - ¥1,848 (tax included)

The total standard price for this set is ¥5,808, making the promotion a compelling deal for anyone seeking premium hair care solutions.

Brand Overview

Viklair, the company behind Re:KERATIN, is a forward-thinking cosmetics manufacturer established in 2016. With a commitment to beauty and innovation, they launched the honey-infused hair care line &honey in 2018, followed by the night care brand THERATIS in 2021. Their dedication to beauty innovation continues with upcoming launches centered around different nurturing concepts, including &PAIR and SOLA WEATHER CARE.

As of June 2026, Viklair has garnered numerous awards and accolades for its lines, emphasizing the effectiveness and quality of its products, creating a brand that consumers can rely on for beauty solutions.

As Re:KERATIN gears up for its subsequent launch, excitement continues to build around the potential of this groundbreaking brand, poised to change the haircare landscape.

For those interested, you can visit the official site for more information: Re:KERATIN Official Site

Follow their journey on social media:

• - Instagram: @rekeratin_official
• - X: @rekeratin_jp

In summary, the launch of Re:KERATIN brings forth a new standard in hair care, focusing on restoration and enhancement through the power of keratin, achieving a luxurious hair experience that many have eagerly awaited.