Tunagu Group Achieves Platinum Partner Status with Indeed Certification

Tunagu Group Secures Platinum Partner Status with Indeed

In a remarkable achievement, Tunagu Group Holdings, headquartered in Tokyo, Japan, has attained the highest tier, "Platinum Partner," in the Indeed Certified Partner program as of October 1, 2025. This honor recognizes their outstanding performance in recruitment process outsourcing (RPO) and consulting services, positioning them among an elite group of only 22 companies nationwide out of approximately 250 authorized partners.

Understanding Indeed's Platinum Partner Status

Indeed’s partnership tiers, including Platinum, Gold, Silver+, and Silver, categorize partners based on their proven results. The designation of Platinum Partner is reserved for partners who have demonstrated exceptional excellence within the Indeed Certified Partner framework. This accomplishment reflects Tunagu Group’s extensive operational experience and achievements in the recruitment sector.

Tunagu Group’s Efforts in Recruitment Solutions

Tunagu Group has consistently aided companies in overcoming recruitment challenges through their RPO and consulting services. In the shifting landscape of the recruitment market—where paid media is evolving into owned media, focusing on self-promoted recruitment channels—Tunagu has adapted by crafting optimal portfolio designs tailored to each company’s unique challenges. Their strategies involve the precise alignment of recruitment tactics, optimization of web advertising campaigns, and effective distribution of job listings.

Their clientele primarily consists of industries like retail, healthcare, logistics, and transportation, all facing significant labor shortages. To maximize recruitment effectiveness, Tunagu Group employs two main strategies:

1. Maximizing Candidate Pools
By effectively distributing recruitment resources across various media, including Indeed, Tunagu covers potential candidates from latent to active seekers—ensuring comprehensive outreach for recruitment campaigns.

2. Addressing Recruitment Challenges in Difficult Regions and Professions
Through targeted media and methodologies including Indeed, Tunagu strengthens outreach to active candidates, focusing on hard-to-fill roles and locations.

As a result of these initiatives, Tunagu Group has enhanced the applicant efficiency of supporting businesses by approximately 3.3 times year-on-year, while decreasing the cost per application by about 30%, significantly improving cost-effectiveness.

Optimizing Candidate Formation Services

Tunagu Group offers a service aimed at maximizing applications through a combination of job media and web advertising. Consultants with in-depth knowledge of each medium create tailored portfolio solutions.

Key Features

1. Holistic Candidate Formation Beyond Media
By combining traditional and digital advertising methods, Tunagu supports both overall and individual optimizations, actively increasing the pool of future applicants.

2. Budget Management and Optimization
By consolidating budgets across channels and methods, Tunagu enables more efficient operations, thus improving application acquisition efficiencies.

3. Responsive to Local Store Needs Nationwide
Tunagu flexibly utilizes job media and web ads according to the distinct recruitment needs of each region and store, offering broad media coverage without acting as an intermediary.

4. Data-Driven Insights for Continuous Improvement
By monitoring multifaceted operational performances and leveraging big data derived from their unique support practices, Tunagu employs a PDCA cycle to optimize operations and improve effectiveness through monthly reviews.

Future Prospects

Leveraging their extensive operational insights and consulting capabilities, Tunagu Group aims to strategically and data-drivenly support corporate recruitment efforts. They plan to enhance solutions for difficult-to-fill positions and geographical areas through a nationwide recruitment support network. Tunagu Group aspires to tackle Japan's societal issue of a 5 billion-hour labor supply gap by 2030, innovating new recruitment models and utilizing cross-industry knowledge.