#Japan #Tokyo #JR East #NewDays #Hokkaido Fair

Exciting Hokkaido Fair 2025 at NewDays

Get ready for the highly anticipated Hokkaido Fair 2025 at NewDays and NewDays KIOSK, running from July 1 to July 28, 2025. This event showcases a remarkable selection of 206 products inspired by the popular express trains of Hokkaido, and includes collaborations with local favorites and the beloved mascot of JR Hokkaido, Ezo Momonga.

Fair Highlights

This year's fair is themed around four popular areas accessible via the JR Hokkaido express trains: Sapporo, Asahikawa, Hakodate, and Kushiro. Each area will feature a variety of products that highlight Hokkaido's rich food culture and local specialties.

Unique Products Featuring Ezo Momonga

Special collaboration items featuring Ezo Momonga, the character associated with the Kitaca IC card, are set to delight shoppers. New products include:

• - Chocolate Bread resembling Ezo Momonga's tail (Available from July 8, priced at ¥150)
• - Cream-filled Almond and Cranberry Bread, representing its favorite nuts (Available from July 8, priced at ¥150)
• - Dorayaki with Raisin Butter, stamped with Ezo Momonga (Available from July 8, priced at ¥268)

Each of these treats pays homage to Hokkaido's culinary delights and will be a must-try for visitors.

Hokkaido's Rich Food Culture

Enjoy Hokkaido's culinary offerings like:

• - Donuts made with rich Hokkaido milk, styled like soft serve ice cream (Available from July 1, priced at ¥160)
• - Melon Monaka, using local melon juice and milk (Available now, priced at ¥220)
• - Special Fukuhara Rice with Tarako and Kombu featuring top-quality local ingredients (Available from July 1, priced at ¥230)

These products aim to bring a taste of Hokkaido to everyone, inviting them to immerse themselves in the region's food culture.

Popular Local Items

The fair will also feature a collection of popular local products, including:

• - Yoguruppe, a celebrated local beverage (Available now, priced at ¥116)
• - Kirin Gasa, known for its unique flavor (Available from July 1, priced at ¥173)
• - Sapporo Classic Beer, utilizing local barley malt (Available from July 1, priced from ¥279)

These offerings aim to convey the authentic taste of Hokkaido.

Exciting Campaigns

Purchase Campaign: Shoppers spending ¥700 or more (including at least one Hokkaido Fair product) can enter a drawing for exciting prizes, including a 2-day trip from Sapporo to Hakodate via the express train Hokuto. To participate, customers must keep the receipt with the unique ID generated at checkout.

NewDays App Discounts: Customers using Suica or PASMO linked to the NewDays app can earn points when purchasing eligible products, thereby unlocking a 10% discount coupon after collecting five stamps.

In addition, those utilizing JRE POINT can gain fantastic savings when shopping during the fair. An exciting giveaway will award 500 JRE POINTs to 500 lucky participants throughout the fair period.

Collaborative Efforts with Secoma

NewDays is proud to collaborate with Secoma, combining resources and networks to foster local product development and marketing. Expect exclusive Secoma products and flavors, along with the introduction of corn sales using Shinkansen transport.

Final Thoughts

The Hokkaido Fair at NewDays is a wonderful event not just for showcasing local products, but also for promoting the unique culture and cuisine of Hokkaido. With numerous exciting offerings and a variety of fun campaigns, it is expected to be a delightful experience for all visitors during its run in July 2025. Whether you're traveling through or simply want to explore the flavors of Hokkaido, make sure to stop by NewDays to discover everything this fair has to offer!