#Sustainability #Japan #Tokyo #DIANA #ReLIKE

Diana Inc. Embraces Sustainability with ReLIKE Store

Diana Inc., headquartered in Shibuya, Tokyo, has taken a significant step towards promoting sustainability in the fashion industry by launching its certified circular store, 'ReLIKE.' The store will start operations on May 13, in collaboration with Free Standard Inc., aiming to foster a sustainable circular cycle.

As part of the 'DIANA SUSTAINABLE PROJECT,' the company is initiating a recycling campaign to collect worn products from customers. These items, which might have seen fewer occasions of use, will be carefully inspected and maintained before being resold. All profits generated from these sales will be donated to the World Wide Fund for Nature (WWF) Japan, reinforcing Diana's commitment to environmental conservation. Further emphasizing their sustainable practices, any items deemed unsellable will undergo thermal recycling, where the heat energy produced during incineration will be recovered and utilized, while the resulting ash will be repurposed in civil engineering materials.

The overarching goal of Diana is to ensure that their products continue to serve new customers, reducing environmental burdens and contributing to a more circular society.

Understanding the Background

In response to the global rise in environmental awareness, the importance of reuse and recycling within the fashion industry has become increasingly paramount. Diana has consistently delivered exquisitely crafted footwear for every woman aspiring to feel beautiful and confident. Except for a few items, all Diana brand shoes are manufactured in Japan's carefully selected factories, emphasizing high quality and limited production. By promoting the choice of reuse, Diana wishes to encourage customers to cherish and prolong the life of these beautifully crafted shoes, which blend aesthetics with comfort.

Details on the Reuse Program

The recycling campaign under the 'DIANA SUSTAINABLE PROJECT' serves as a medium to collect products that have experienced less use. Each item will be meticulously assessed for condition, and those found suitable for reuse will receive maintaining practices based on Diana's repair methods, transforming them into unique pieces for sale.

Key Highlights

• - Affordable Pricing:

Each product’s price is adjusted based on its manufacturing year and condition to ensure reasonable offerings for customers.

• - Quality of Official Reuse:

Only items that have undergone appropriate maintenance are selected for sale, ensuring customers receive high-quality products.

For further details, please visit the Diana Reuse Sales Page.

About Free Standard Inc.

Free Standard Inc. is a company that provides a re-commerce operating system named 'Retailor,' which helps brands and manufacturers build their secondary distribution markets. Retailor can semi-customize functions, including building brand-specific reuse sites, collecting items as necessary, authenticating products, maintaining them, and offering storage, photography, and registration services.

For more information, visit Free Standard Inc..

Insights about ReLIKE

'ReLIKE' is designed to create new connections between people and products through a circular approach. The store focuses on items collected from consumers who have cherished brands for years, along with products that have minor blemishes from trying on. These still-functioning items are maintained in accordance with each brand's guidelines, ensuring quality and authenticity for resale. In addition to their e-commerce site, ReLIKE has physical locations in Shibuya and Kichijoji.

For a more in-depth look, check out ReLIKE's Official Website.

Company Overview

Diana Inc.'s motto revolves around beauty, authenticity, and sincerity as they strive for growth and social contribution. Headquartered in Shibuya, Tokyo, Diana specializes in original brand sales primarily focused on women’s shoes and handbags, in addition to importing and selling renowned foreign brands.
Brands include:
Diana, Diana Wellfit, Kumu Diana, Plus Diana, Artemis by Diana, Talanton by Diana, Adina Muse, and Dear Dia.
Explore more at Diana Inc..