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Creating and Growing Hero Products: Strategies for Success in E-Commerce

In today's fiercely competitive e-commerce landscape, understanding how to create and nurture hero products is essential for brand growth. With the domestic e-commerce market becoming increasingly saturated, businesses are faced with rising advertising costs and changing algorithms. To succeed, companies cannot rely solely on random hits. Instead, they need to implement a strategic approach that focuses on continuous product development and market positioning.

The upcoming free webinar on July 3, 2025, will delve into the critical strategies for cultivating hero products in a red ocean market. Hosted by Ubun, a growth partner specializing in Amazon marketing, technology, and finance, this event aims to equip participants with actionable insights and practical skills for navigating the complex e-commerce environment.

The Shift Toward a Multi-Channel Hero Product Strategy

As barriers to entry in the e-commerce market continue to decrease, more brands are entering the fray, leading to a homogenization of products on platforms like Rakuten and Amazon. In this red ocean scenario, businesses must recognize that a model reliant on a few successful hero products is no longer viable for sustainable growth. Those looking to thrive in this environment must adapt by developing a multi-channel strategy.

True growth lies in the ability to capture complex customer insights and develop secondary and tertiary hero products. The secret to achieving this involves a unified approach to product planning, concept design, and promotional strategies across sales channels.

Webinar Highlights

The webinar, themed “Creating and Growing Hero Products: Winning E-Commerce Strategies,” features expert speakers from four leading firms specializing in CRM, self-operated e-commerce, and major marketplaces like Amazon and Rakuten. Each session will share successful case studies and strategic advice on how to achieve market success.

Ubun will present its insights in the third segment of the webinar from 14:05 to 14:35, focusing on the crucial theme of utilizing search data combined with purchase data for market selection on Amazon. This presentation, delivered by Yuuto Ban from the Marketing & Sales Department, will guide participants on how to identify winning products based on market research and customer feedback.

Who Should Attend?

This webinar is highly recommended for those who:

• - Want to develop strategies that nurture rather than randomly hit on products.
• - Struggle with effectively utilizing multiple sales channels such as self-operated e-commerce and marketplaces.
• - Seek to identify core products that will sustain their brand in the medium to long term.
• - Wish to learn how to design customer engagement and CRM systems centered around hero products.
• - Desire actionable insights from other companies' success stories that can be applied to their own business.

Event Details

Title: Creating and Growing Hero Products: Winning E-Commerce Strategies
Date: July 3, 2025
Time: 13:00 - 15:30 JST
Format: Online via Zoom
Registration: Participants can register in advance at the following URL: Free Webinar Registration
Cost: Free
Access: A link to join the webinar will be provided via email upon registration. Please join the seminar room 5 minutes prior to the session at 12:55 PM.

In this webinar, attendees will not only learn about developing hero products but also about overarching strategies for optimizing their brand's performance in the e-commerce space. Participants are encouraged to register early to secure their spots and gain access to expert insights that could greatly benefit their businesses.

About Ubun

Ubun is a growth partner dedicated to empowering e-commerce brands through expert marketing and technology solutions focused on Amazon. The company provides comprehensive services tailored to enhance brand success—from strategy formation to execution. Understanding the importance of optimizing advertising effectiveness, Ubun also offers strategies for attracting new customers and maximizing lifetime value. Headquartered in Toranomon, Minato-ku, Tokyo, Ubun is led by President Kentaro Morioka and continues to contribute significantly to the growth of e-commerce brands.

For inquiries regarding the event or further details, please reach out through the contact email provided in the registration confirmation.