#Italy #Milano #XY Retail #luxury retail #Boggi Milano

Boggi Milano Sets New Standards in Global Retail Expansion

In an impressive feat for the luxury retail sector, Boggi Milano, a prominent Italian menswear brand founded in 1939, has successfully opened 140 stores across eight countries within a mere two-month period. This rapid expansion is facilitated by advanced technology supplied by XY Retail, marking a significant milestone in modern retail operations.

Boggi Milano has long established itself as a key player in the luxury menswear market, and this recent rollout sees them increasing their global presence to a total of 240 stores across 61 countries. The latest launch includes flagship locations in two iconic cities: Milan's San Babila district and New York City. Additionally, stores have been opened across various markets, including France, Italy, and the United States, all set to become operational before the significant Black Friday sales of 2024.

This swift global expansion is part of Boggi Milano's broader strategy to scale its operations while adapting to evolving consumer expectations through a mobile-first approach. The integration of technology plays a crucial role in this effort, as evidenced by the deployment of a sophisticated Point-of-Sale (POS), an Order Management System (OMS), and Mobile POS solutions across the new retail locations.

Key Technological Highlights

• - Real-Time Inventory Management: The deployment includes RFID technology integrated with Temera, providing real-time visibility of inventory across all stores.
• - Fraud Prevention: Customer device ID-based fraud prevention measures have been introduced to enhance security.
• - Bespoke Services: A new app for bespoke tailoring services has been launched, catering to customers seeking personalized garments.
• - Flexible Payment Options: The stores support multiple payment solutions, including pay-by-link and flexible checkout options aimed at improving the customer experience.
• - Successful Event Execution: In a demonstration of their operational efficiency, Boggi Milano processed an impressive 334 orders just a few hours into the Saint-Tropez La Braderie event, a key annual shopping festival.

Marco Benasedo, the Chief Information Officer of Boggi Milano, emphasized that this expansion is not just about technology but represents a comprehensive transformation of their retail ecosystem. He lauded XY Retail for delivering the speed, flexibility, and breadth of services necessary to meet customers' rapidly changing needs on a global scale.

Susan Jeffers, CEO of XY Retail, echoed this sentiment, highlighting Boggi Milano's commitment to quality and speed throughout the launch process. Her company, known for its modern POS and clienteling platform, supported Boggi Milano in achieving a fully integrated retail stack that operates seamlessly across both physical and digital platforms.

The Future of Retail

The implications of Boggi Milano's recent expansion and operations extend well beyond mere numbers. This rollout establishes a new benchmark in retail transformation, skillfully blending luxury retail experiences with operational efficiency and rapid delivery. The success of Boggi Milano showcases not only the brand's resilience but its unwavering commitment to quality craftsmanship, innovation, and consumer satisfaction.

For Boggi Milano, the journey is just beginning. As the brand continues to innovate and scale, its alignment with modern retail practices and customer expectations positions it strongly for the future. With XY Retail’s support and the adoption of cutting-edge technology, Boggi Milano is set to redefine the luxury shopping experience for a global audience.

About Boggi Milano: Founded in 1939, Boggi Milano is a leading Italian menswear brand synonymous with style, innovation, and high-quality craftsmanship.

About XY Retail: XY Retail focuses on powering unified commerce for global brands with a cutting-edge platform designed for speed, scale, and flexibility in retail operations.