Introducing Duo Hills' New TV Commercial
Duo Hills, a prominent brand in the Japanese real estate industry, is set to release a new TV commercial starring acclaimed actor Koji Yakusho. This exciting campaign will begin airing in August, aiming to enhance brand recognition and connect with potential residents in a meaningful way.
The new commercial is not just a showcase of luxurious living; it is a storytelling journey that takes place in Nagasaki City, the actual location where the Duo Hills apartments are being developed. This stunning setting serves to highlight the beauty of the land while emphasizing the brand's philosophy of providing unique living experiences. Throughout the commercial, Yakusho explores the area, sharing insights and profound thoughts that resonate with the values of potential homeowners, ultimately invoking a sense of belonging and aspiration to live in such a remarkable environment.
Koji Yakusho's Insights
In his comments about the project, Koji Yakusho expressed his admiration for the Duo Hills’ location, stating, "Nagasaki's Duo Hills is situated in a truly picturesque waterfront area that embodies the essence of Nagasaki. I hope to live in such a beautifully situated home someday. I believe this commercial offers a glimpse into a life that is truly unique to each individual."
This collaboration showcases not only the luxury of the apartments but also the cultural and natural beauty of the region, making it relatable for various prospective buyers. The commercial combines both lifestyle aspirations and the fundamental characteristics that make living in Nagasaki special.
A Commitment to Quality Living
Hoosiers Corporation, the parent company of Duo Hills, has been a significant player in the Japanese housing market since its establishment in 1994. With over 30,000 units sold across the nation, the brand has focused on meeting diverse housing needs. In response to Japan's aging society, Duo Hills has branched out into niche markets, developing retirement residences under the name “Duo Seine” since 2013 and compact dwellings for singles dubbed “Duo Verre” since 2016.
Moreover, Hoosiers Corporation actively participates in community redevelopment projects and collaborates with local governments in Public-Private Partnership (PPP) initiatives. Their mission, defined as “Social Developer®,” reflects a commitment to addressing social challenges and adding value through their successful real estate projects.
Dedicated to the Future
As Hoosiers Corporation continues to grow and evolve, their focus remains on enhancing the lifestyle of residents through thoughtful development tailored to the charm of each location. Their flagship brand, Duo Hills, embodies this vision, aspiring to deliver a living experience that aligns perfectly with the rhythm of local life. The promise of “a life uniquely yours, only here” is not just a tagline but a core tenet that guides their development strategies.
In conclusion, the new TV commercial featuring Koji Yakusho is a strategic move by Duo Hills to strengthen its brand identity while reaching out to prospective residents. By showcasing the unique qualities of Nagasaki and the living experiences it offers, the campaign aims to attract a diverse audience eager for a home that resonates with their personal lifestyle aspirations.
To view the TV commercial and behind-the-scenes footage, visit the
Hoosiers Corporation website.