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Brook37 Makes Waves at Costco in Texas

In an exciting development for tea lovers across Texas, Brook37 The Atelier, a premium tea brand founded and owned by women, is going live in all 54 Costco locations in the Lone Star State. Launched on June 5, 2026, this marks a significant milestone for the brand that is dedicated to providing high-quality tea that prioritizes both taste and wellness.

A Commitment to Quality

Brook37 holds strong to the belief that what goes into each cup is as important as the flavor it brings. With this ethos, Brook37 has built a reputation for uncompromising quality. Each tea blend is sourced directly from farms that are trusted for their practices, ensuring that freshness is paramount and fair compensation reaches the growers. This direct approach not only fosters sustainability but also guarantees that consumers can enjoy premium tea with peace of mind.

In line with their commitment to health, every tea product from Brook37 is independently tested for heavy metals—a rare standard for this price point, but one that they believe should be an industry norm. Their packaging is both plant-based and compostable, reflecting a thoughtful approach towards environmental impact.

Exciting New Flavors for the Summer

To celebrate the launch, Brook37 is introducing two stunning blends: Pink Rose Strawberry and Lemon Ginger. These blends have been carefully designed to resonate with the dynamic Texas lifestyle, especially as the hot summer months approach.

Pink Rose Strawberry offers a lush, floral essence with natural sweetness that transforms under the sun. Whether enjoyed hot or chilled, it provides a picturesque blush iced tea experience, turning any afternoon moment into a delightful treat.

On the other hand, Lemon Ginger presents a bold, refreshing flavor complemented by the invigorating kick of ginger and the zing of lemon. This blend boasts numerous wellness benefits, making it perfect for Texans who appreciate both flavor and functionality in their beverages.

Mou Dasgupta, the founder of Brook37, remarked, “Texas has one of the most passionate iced tea cultures in the country, and we designed these blends with that in mind. We cannot wait for the people of Texas to fall in love with both.”

Origin Story – A Journey of Purpose

Mou Dasgupta’s journey to founding Brook37 is deeply personal. Raised in the tea-rich regions of Darjeeling, she understands the intricacies of cultivating high-quality tea. After her experience during the COVID crisis, supporting families in need and rediscovering the simple joy of a cup of tea, she decided to shift her focus from a high-stakes corporate career to creating something meaningful.

With her background as a former Executive Director at JPMorgan Chase, Mou established Brook37 with the vision of creating clean, plant-based tea that resonates with everyday consumers looking for quality without compromise. Each blend is crafted to nourish the body and elevate the tea-drinking experience.

The Perfect Fit for Texas

The bold Texas market calls for equally bold products, and Brook37’s launch across all 54 Costco locations aligns perfectly with this ethos. Known for being discerning and health-conscious shoppers, Texas Costco members are now presented with a high-quality tea option that reflects their lifestyle.

Dasgupta expressed confidence in their product, stating, “Texas doesn’t do things halfway, and neither do we. We launched everywhere because we believe in what we’ve built, and because Texas deserves nothing less.”

By entering the vast Texas market, Brook37 is poised to make a remarkable impact in the ambient wellness space, inviting everyone to share in the experience of premium, responsibly-sourced tea. Brook37 is now available at every Costco in Texas and online at brook37.com.