#USA #Duluth Trading #Mount Horeb #Big Dam Van #Bigger Dam Van

Duluth Trading's Summer Tour: A Unique Mobile Shopping Experience

In an innovative move, Duluth Trading, a well-known lifestyle brand specializing in men's and women's workwear and outdoor apparel, is taking shopping on the road this summer. Building on the success of last year’s Big Dam Van, they are launching a new and improved version—the Bigger Dam Van—along with the original. This unique initiative aims to bring an engaging mobile shopping experience directly to consumers at fairs, festivals, and sporting events across the nation.

The Concept Behind the Tour

Duluth Trading’s original Big Dam Van, which became a fan favorite during its inaugural tour, is now joined by the Bigger Dam Van—an impressive, 30-foot cargo vehicle. This mobile showroom allows festival-goers to browse and purchase from a wide range of products, including sturdy workwear, comfortable casual clothing, and practical accessories, all tailored for the everyday hero.

Garth Weber, the Senior Vice President of Brand, Marketing, and E-commerce, explained the motivation behind this expansion. “After successfully meeting our customers in their own environments last summer, we saw the opportunity to bring our iconic brand, full of humor and durable gear, to even more communities,” he emphasized.

What to Expect from the Vans

As visitors approach the Big and Bigger Dam Vans, they can expect a fully immersive brand experience. Inside these mobile wonderlands, customers can interact directly with Duluth Trading's products, try out their popular Fire Hose® workwear, experience the comfort of Buck Naked® underwear, explore durable Heirloom gardening apparel, and even snap a fun photo in an oversized pair of underwear.

The Bigger Dam Van is particularly geared up for larger events, boasting a spacious 30’ x 30’ mobile showroom stocked with exclusive and limited-edition items in addition to the regular lineup. Both vans are set to bring the glee of interactive community engagement along with a touch of retail therapy.

Throughout the summer, Duluth Trading has planned various exciting stops. The Bigger Dam Van will roll into renowned events, such as the Utah Days of '47 Rodeo, the Sturgis Motorcycle Rally, and the Minnesota State Fair, allowing fans from different regions to connect with the brand firsthand. Meanwhile, the Big Dam Van will make appearances at notable venues like Target Field, providing access to devoted customers at different gatherings.

A Closer Look at Upcoming Events

The schedule is packed with popular stops that promise to cater to a myriad of audiences. Here’s a sneak peek of what’s in store:

• - Bigger Dam Van:

- July 21-25: Utah Days of '47 Rodeo | Salt Lake City, UT
- July 30: Red Butte Garden Concert Series | Salt Lake City, UT
- Aug. 1: Sandy Farmers Market | Sandy, UT
- Aug. 7-16: 86th Sturgis Motorcycle Rally | Sturgis, SD
- Aug. 21-23: Overland Expo Mountain West | Loveland, CO
- Aug. 27-Sept. 7: Minnesota State Fair | St. Paul, MN

• - Big Dam Van:

- July 20-26: Experimental Aircraft Association | Oshkosh, WI
- Aug. 15-19: Target Field | Minneapolis, MN
- Aug. 28-30: Target Field | Minneapolis, MN
- Sept. 10: Sporting Kansas City | Kansas City, KS

Duluth Trading Company not only emphasizes quality apparel designed for functionality but also embodies a playful, engaging spirit, as demonstrated through this summer's experience. Such initiatives show the brand's commitment to customer connection and community engagement, ensuring a memorable summer for all involved.

For more details about Duluth Trading’s tour and to check the full list of upcoming events, make sure to visit their official website. This summer, don’t miss the chance to interact with Duluth Trading—where quality meets a sense of fun in effortless shopping.