#Japan #Shibuya #Pop-up Store #KODAK Apparel #KODAK CHARMERA

Kodak Apparel Launches Pop-Up Store in Shibuya PARCO

The vibrant Kodak Apparel, part of a lifestyle brand by Hilight Brands Japan, has officially launched a pop-up store in Shibuya PARCO, celebrating its debut in Japan. Running from November 6 to November 18, 2025, this pop-up is designed to encapsulate the spirit of the iconic brand in a delightful throwback to the 1990s.

90s Nostalgia and Exclusive Items

Under the theme 'Back to the 90s,' the pop-up features an exclusive collection that has never been seen in Japan before. The store showcases a variety of items including outerwear and hoodies adorned with the iconic Kodak logo, vintage-style sweatshirts, as well as trendy bags and caps that radiate a 90s vibe. Furthermore, the highly talked-about Charmera digital camera, a keychain model that took social media by storm this autumn, will be available for purchase in limited quantities every day during the pop-up event.

For ongoing updates regarding purchasing methods, visitors are encouraged to check the official Kodak Apparel Japan Instagram account.

An Engaging Retail Experience

Kodak Apparel invites customers to engage in a fun-filled experience with a whimsical novelty campaign throughout the duration of the pop-up. The store is designed to reflect a nostalgic film shop reminiscent of the 90s, complete with delightful features that are sure to elicit smiles, including a receipt photo machine and gacha-gacha machines. This unique shopping environment allows visitors to revel in the distinctive world of Kodak Apparel, where warmth and humor are intertwined with shopping.

Immersive 90s Film Shop Vibe

Upon entering the store, customers are greeted by striking displays featuring Kodak Yellow. Retro film package motifs create an ambiance reminiscent of a nostalgic film shop, transporting visitors back to a time gone by. A striking installation made from stacked Kodak film boxes stands in the center, enhancing the overall visual appeal of the space. Every corner of the store is photo-friendly, featuring film box sculptures and curved mirrors, encouraging visitors to snap memorable pictures.

By recreating the photogenic space that gained popularity at Kodak Apparel locations in South Korea, the Shibuya pop-up embodies this captivating world while incorporating unique Japanese sensibilities into its design. Visitors can fully immerse themselves in the Kodak spirit, exploring the new experiences of 'Capturing, Preserving, and Wearing' that the brand promotes.

Exclusive Pop-Up Novelties

During the event, attendees can enjoy special novelties that can only be found at this pop-up store. These are available in limited quantities, making this a must-visit opportunity.

1. Purchase Benefits
- Every customer making a purchase will receive a special gift from a gacha-gacha machine. Prizes include the grand prize 'CHARMERA,' original drawstring bags, and three types of original pin badges.
- Those spending over 13,000 yen (including tax) will receive an acrylic holder exclusive to the Shibuya PARCO pop-up and a 15% discount coupon.
- Customers spending over 15,000 yen (including tax) will receive an original Kodak Apparel drawstring bag, a film can keychain, plus a 15% discount coupon.

2. Visitor Benefits
- To enhance their experience, guests can participate in a fun event by taking photos at the receipt photo machine and showing them against the pop-up's wall to receive an original can badge.
- Guests posting their photos taken in-store on social media (X or Instagram Stories) will be rewarded with a film can keychain. For the Instagram Stories, please mention the official account (@kodakstyle_jp).

Spotlight on the Popular KODAK CHARMERA

Throughout the pop-up event, the highly sought-after 'CHARMERA' camera will be available for exclusive sale. Given the limited stock, customers are advised to visit early. Sales methods will be announced regularly on the official Instagram account.

1. First-come, first-served sales: Daily limited to 10 units of 'CHARMERA' will be sold at a price of 5,480 yen (including tax). One unit per person (including family and companions) is allowed, and tickets will be distributed on a first-come, first-served basis with a one-hour validity.

2. Priority Sale (Special Price): Customers who spend over 30,000 yen (including tax) will receive priority purchasing rights for 'CHARMERA' at a special price of 4,000 yen (including tax). Limited to 50 units.

Sales Period: November 6 (Thursday) - November 18 (Thursday) with specific unit limits each day.

• - Please note that customers who have already purchased from the first-come, first-served offer will not qualify for the priority sale. If you miss purchasing via the first method, you can still take part in the priority sale.

The purchasing methods and product details may change without prior notice due to unforeseen circumstances, so please stay tuned on Instagram for updates.

Pop-Up Store Details

• - Period: November 6 (Thursday) - November 18 (Tuesday)
• - Location: 5th Floor, Shibuya PARCO, 15-1 Udagawacho, Shibuya, Tokyo
• - Hours: 11:00 AM - 9:00 PM
• - Kodak Apparel Japan Website: Kodak Apparel HP
• - Korean Official Instagram: Kodak Apparel Korea Instagram
• - Japanese Official Instagram: Kodak Apparel Japan Instagram

About Kodak Apparel

Kodak Apparel is a lifestyle brand that emerged in 2020 in South Korea, inheriting Kodak's iconic heritage that has defined photographic culture for over 130 years. With a focus on innovation, Kodak Apparel expresses timeless values of 'Innovation' and 'Iconic Style' through contemporary fashion. Currently, it boasts flagship stores in key urban centers like Myeongdong and Seongsu and has expanded globally, with around 100 stores in major cities in South Korea, China, Taiwan, and Macau.

About Hilight Brands

Hilight Brands is committed to uncovering vibrant brands and promoting their unique values globally. Since launching Kodak Apparel, the company has expanded its portfolio to include a range of lifestyle brands such as MALBON GOLF and DIADORA. With a focus on growth, Hilight Brands is actively pursuing international expansion across key Asian markets and established its Japanese base, Hilight Brands Japan, in May 2023.

Company Name: Hilight Brands Co., Ltd.
Location: PDC Building A, 8F, 242, Pangyo-ro, Bundang-gu, Seongnam-si, Gyeonggi, Korea
Representative: Lee Jung-gwon
Website: Hilight Brands
Hilight Brands Japan: Shibuya, Tokyo