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DealerCX Strengthens Leadership with Automotive Veterans

In a significant move to reinforce its position in the automotive industry, DealerCX has recently expanded its executive team by appointing four seasoned professionals. This strategic decision is pivotal as DealerCX aims to transform customer experiences through its innovative AI-native platform, designed to streamline the customer journey across sales and service.

DealerCX, positioned as the first platform of its kind in the automotive sector, is designed to unify the customer journey by integrating various tools and processes that dealerships typically struggle to manage. Traditional Customer Relationship Management (CRM) systems have focused primarily on closing deals, often neglecting the broader spectrum of customer relationships. However, DealerCX distinguishes itself by concentrating on the entire experience — from initial awareness to long-term loyalty, facilitating a holistic view of customer interactions in a single, seamless platform.

New Leaders at the Helm

Lance Scott – Chief Revenue Officer

In a key leadership role, Lance Scott brings a wealth of experience from his previous tenure at DealerSocket, where he played a crucial role in scaling sales teams and driving growth during a period of national expansion. His background as a former NFL offensive lineman reflects a philosophy centered on teamwork and development. Scott's approach emphasizes the importance of nurturing talent alongside achieving sales goals, aligning perfectly with DealerCX's mission to empower dealers rather than simply pushing product.

Russ Beckenstein – Chief Operating Officer

Joining DealerCX as COO, Russ Beckenstein has more than 15 years of automotive tech experience. His previous role as president of the CRM division at Affinitiv gives him a comprehensive understanding of dealership operations and their needs. Beckenstein's journey, beginning in banking and transitioning into automotive, illustrates a commitment to operational excellence and an unwavering focus on delivering real value to dealers — a key element that DealerCX focuses on amid its growth.

Shelli Clark – Chief Marketing Officer

Shelli Clark's role as CMO harnesses her extensive marketing leadership experience, especially within automotive retail and business-to-business software as a service (B2B SaaS). Her success in crafting compelling marketing strategies will be instrumental in communicating the transformative story of DealerCX. Clark's insight into both the dealership and tech sectors equips her to effectively articulate how DealerCX will change dealership operations.

Jessica Ruth – Chief Product Officer

Completing the new leadership team is Jessica Ruth, who boasts over 15 years in building enterprise SaaS platforms, specifically within the automotive technology space. By leveraging her expertise to deliver innovative products, Ruth is aligned with DealerCX's vision of creating a robust platform that enhances how dealerships manage customer relationships.

The Future of DealerCX

With this new leadership team, DealerCX is poised to revolutionize the automotive landscape. Jack Behar, co-founder and CEO, highlights that assembling the right team is critical for success, welcoming the new executives for their depth of automotive knowledge, proven track records, and alignment with DealerCX's vision.

Gary Graves, co-founder, adds that the goal is for dealerships to focus beyond mere transactions. DealerCX provides a solution that allows for better management of customer relationships through integrated tools, helping dealers to thrive.

As DealerCX prepares to launch its AI-native platform, the collective expertise of its new leadership team could potentially reshape how automotive businesses engage with their customers. The platform is designed not only to meet the current needs of dealerships but also to anticipate future demands. The vision is clear: creating a system that improves customer interactions while driving profitability for dealerships.

To learn more about DealerCX and its innovative offerings, visit www.dealercx.com.

About DealerCX

Founded by Jack Behar and Gary Graves, DealerCX is celebrated as the first AI-native customer experience platform in the automotive industry. The platform aims to unify sales and service operations, moving away from the disparate tools that have plagued dealerships for years. With a foundation built on extensive industry experience and a commitment to improving dealer operations, DealerCX stands as a beacon of innovation in the ever-evolving automotive landscape.