Revealing Insights from the Second Mobile Game Utilization Survey by Pole To Win

Insights from the Second Mobile Game Utilization Survey

Pole To Win, headquartered in Nagoya, Aichi Prefecture, has unveiled the results of its second mobile game utilization survey focused on user engagement and spending trends among gamers. This comprehensive survey engaged 1,716 game testers – individuals who frequently interact with games through their work, thus representing a highly involved segment of gamers.

According to the survey results, a significant 59.2% of respondents reported having made in-game purchases within the last three months, indicating a notable trend in mobile gaming spending. Among those who are heavy spenders, the monthly average expenditure is estimated to be around 20,000 yen. Furthermore, even among those who do not spend on games, 61.9% are playing more than two titles simultaneously, and approximately one in five heavy spenders – 20.3% – are actually engaging with six or more games at the same time.

The detailed report extends over 80 pages and offers extensive insights into the behavior of mobile gamers segmented by their spending habits, number of titles played, and game genre preferences. It is made available free of charge to game developers and marketers as a valuable resource for formulating retention strategies and marketing initiatives.

Key Survey Highlights

Play Frequency and Spending Segmentation

The survey reveals a strong correlation between spending levels and play frequency. An impressive 88.6% of heavy spenders indicated they play games daily. In contrast, even within the non-spending cohort, 32.4% reported daily gaming sessions. Across all age demographics surveyed, more than half of respondents play games every day, showcasing a consistent trend of daily engagement among users who frequently interact with mobile games.

Genre Play Preferences

The study also sought to understand genre preferences among different spending segments. Notably, 67.6% of heavy spenders frequently engage with RPG games, with middle-tier spenders also showing a significant inclination towards this genre (62.8%). Casual and puzzle games appeared more popular amongst lower spending tiers, highlighting diverse interests across user segments.

Importance of Game Mechanics in Title Selection

When it comes to selecting new game titles, users place immense importance on gameplay mechanics, with 50.3% identifying this as their top priority when evaluating new releases. Following closely are the game's world-building (15.9%) and intellectual property (IP) considerations (12.0%). Interestingly, 77.7% of respondents consider IP to be at least somewhat significant when choosing games, underscoring a dual focus on both game mechanics and branding.

Conclusion

The insights from this survey illustrate that users are not only willing to invest in games but also often engage with multiple titles at once. This indicates a competitive environment for game developers, who must continually enhance the gaming experience while strategizing retention methods. It’s important to note that the surveyed group is composed entirely of game testers, meaning these results reflect a specific segment of the market rather than general mobile gaming trends among all users.

Survey Overview

- Survey Topic: Mobile Game Utilization Study
- Participants: Game testers from Pole To Win
- Respondent Count: 1,716 individuals
- Survey Period: June 8 - June 19, 2026
- Methodology: Online survey conducted via Microsoft Forms

For those interested in a deeper dive into these insights, the detailed survey report can be downloaded for free at the following link:
Download the Mobile Game Utilization Survey Report

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About Pole To Win

Established in 1994, Pole To Win specializes in game debugging, software testing, and online support services, swiftly rising to become a pioneering force in the gaming industry. With a growth rate of 800% within five years of inception, the company has made significant strides in addressing challenges within the gaming and e-commerce sectors. By leveraging extensive knowledge and expertise, Pole To Win strives to elevate the quality and value of services in the gaming market.