#Japan #Tokyo #JR East #NewDays #Newtas

NewDays Introduces 'Newtas': A New Era in Convenience Store Products

In a bold move to respond more effectively to customer needs, NewDays, operated by JR East's Cross-Station Retail Company, has announced the launch of its first integrated private brand named 'Newtas'. This initiative lays the groundwork for a comprehensive brand concept that aims to elevate the shopping experience at its stores.

A Unified Identity

Set to fully transition by 2025, NewDays plans to consolidate all private label products under the 'Newtas' brand. This includes a diverse range of offerings from rice balls and baked goods to snacks and beverages. The new branding is not just about showing a new logo; it symbolizes a deeper commitment to quality and customer satisfaction.

Logo Design and Concept

The logo design encapsulates several key elements:

1. Gift Box Motif - Inspired by the idea of a present, it signifies NewDays’ dedication to offering valuable products with a gift-like enthusiasm.
2. NewDays Color Scheme - Utilizing the store’s signature colors makes it easier for customers to recognize NewDays products.
3. Creative Typography - The playful incorporation of “N” (for new) and “+” (suggesting addition) embodies the brand's mission to continually add value to its offerings.

The name 'Newtas' beautifully combines 'New' from NewDays and 'Tas' from the Japanese word that means to add, reflecting the brand's commitment to create fresh and desirable products.

Brand Statement

The core philosophy of Newtas is to create products that add a touch of joy to daily commutes, whether for work or study. NewDays aims to transform the ordinary trips of its customers into delightful experiences. With its unique approach to product development, the brand seeks to enhance traditional staples with a twist, offering outstanding items that delight the senses.

Customers can look forward to unique creations that inspire curiosity and enjoyment, ensuring that every trip to NewDays is not just functional but also exciting. With the slogan “Creating something new that people want,” NewDays aims to elevate the everyday lives of its customers.

Product Development Philosophy

The development of Newtas products is guided by three core passions:

1. Deliciousness - From carefully selecting ingredients to perfecting manufacturing methods, NewDays is determined to deliver exceptional taste and value in every product.
2. Consideration - Every item is designed with customer comfort in mind, offering manageable sizes, convenient packaging, and clear information to enhance usability.
3. Fun - By introducing innovative combinations and collaborating with trends, NewDays aims to surprise and delight its customers, promoting the charm of local products while energizing communities.

NewDays continues to commit itself to the concept of crafting products that resonate with consumers, ensuring satisfaction and loyalty.

About NewDays

NewDays is a convenience store brand operated by JR East's Cross-Station Retail Company, offering a selection of daily essential goods tailored for morning, noon, and night. With a motto signaling accessibility and convenience, NewDays seeks to support customers through its unique product range, including highlights like Sugooni, Panest, and Iroiro Deli.

As NewDays expands its footprint from station shops into the surrounding community, the brand is well on its way to becoming synonymous with convenience and innovation. The average sales per day for NewDays is an impressive ¥749,000, a figure that signals the brand's popularity and strong customer base.

With the introduction of 'Newtas', NewDays takes an exciting step forward in its mission to serve customers, ensuring that each visit to their stores offers something special. As they continue to evolve, the promise of innovative, high-quality products remains at the forefront of their values.