ZKONG Competes in Electronic Shelf Label Market with Enhanced Security and Personalization

ZKONG's Competitive Edge in the Electronic Shelf Label Industry

As the retail landscape evolves, major companies like Carrefour, Aldi, and Kroger are increasingly adopting electronic shelf labels (ESL) as a key component of their smart retail strategies. The global ESL market is projected to grow by $1.64 billion between 2024 and 2028, with a compound annual growth rate (CAGR) of nearly 15.69%, according to research by Technavio. Amid this growth, ZKONG emerges as a prominent player, focusing on security and customization in its ESL solutions.

The Rise of Electronic Shelf Labels

With retailers scaling their implementations of ESL across various sectors, there is a growing emphasis on the reliability, regulatory compliance, and data security of ESL systems. These factors increasingly differentiate manufacturers in this competitive landscape. ZKONG, a major global supplier, has adopted a customer-centric approach, aiming to deliver high-security and adaptable solutions. The company has also achieved ISO 27001 and ISO 9001 certifications, confirming its capabilities in information security management and quality assurance.

ZKONG operates a 40,000 square meter automated production facility, which allows for complete control over research and development activities and manufacturing processes. This ensures supply chain integrity and product reliability. Each electronic shelf label is equipped with anti-theft functions and is designed to withstand tampering. Removal requires specialized tools, and devices taken outside designated areas can trigger alarms, deterring unauthorized attempts.

To enhance data transmission security, ZKONG utilizes an internally developed Bluetooth 5.1 protocol, supporting personalized encrypted deployments. Each label is assigned a unique key, enabling clients to import these keys directly into the label system, reducing the risk of internal breaches while enhancing communication security.

Cloud Platform Integration

ZKONG's cloud platform facilitates integrated label management with a focus on security, accuracy, and compliance with regulations. This platform supports real-time price updates and allows for the deployment of personalized templates to ensure adherence to regional retail sales regulations. For instance, the Australian pharmacy chain Blooms The Chemist has adopted ZKONG's ESL and cloud platform as part of its digital transformation, ensuring it meets stringent healthcare pricing regulations. The platform utilizes AES-128 encryption for data transmission and storage, batch management, and multi-location synchronization, ensuring compliance with regulatory standards.

“Electronic shelf labels are the obvious choice for the future,” said Stephane Bredenbac, co-founder of Blooms The Chemist. “Their use modernizes stores and ensures accuracy, improving overall customer experience and encouraging repeat visits.”

Premium sushi restaurant chain Sushi Sushi also relies on ZKONG's personalized templates to clearly display allergen information in compliance with food safety regulations. The cloud system centrally manages pricing and promotions across over 10,000 electronic labels.

Addressing Customization Needs

The growing demand for flexible compliance and integration support highlights suppliers’ roles in addressing the unique needs of their clients. ZKONG has assisted AreaPadel.com in integrating electronic shelf labels into its PrestaShop platform, enabling real-time price management and inventory control. By utilizing NFC technology with two-factor authentication and end-to-end encryption, the system mitigates data leakage risks while ensuring pricing transparency under Spanish regulations.

As smart retail continues to evolve, the competition in the electronic shelf label sector transcends mere efficiency. It has transformed into a complex race involving security, service, and adaptability. Today, selecting the right technology partner is more crucial than ever in navigating this rapidly changing market landscape.

In conclusion, ZKONG stands at the forefront of this evolution, demonstrating how innovative ESL solutions can revolutionize retail environments while ensuring compliance and enhancing the customer experience. With its commitment to safety and personalization, ZKONG is poised to become a leading force in the electronic shelf label market.