Hisense Sets New Sales Records Overseas During Black Friday Sales Event

Hisense Achieves Record Sales Overseas During Black Friday

Hisense, a global leader in consumer electronics and home appliances, has recently experienced a remarkable boost in sales during the Black Friday shopping period. The boost underscores the company's standout position in the international marketplace, particularly in the large-screen television segment and in its innovative smart home solutions.

The data reveals that Hisense's stronghold in the global TV market has only intensified during this peak shopping season. The company achieved record-breaking sales across key markets, especially emphasizing its high-end large-screen TVs, particularly the impressive 100-inch models. Australia's market saw a staggering 106% surge in sales, while South Africa noted Hisense reclaiming its position at the top of market share through leading retail channels like MAKRO, OKF, and HIFI. In Germany, sales skyrocketed with an incredible year-on-year increase of 220%, managing to secure the top spot on platforms like Amazon. A report from Circana highlighted a notable 94% increase in Hisense's sales in the United States, with 490,000 units sold.

Significantly, Hisense's advancements in the large-screen television category distinguish the brand further. The UK market has shown a notable interest in ultra-large sizes and MiniLED technology. In Mexico, there was a noteworthy spike in high-end, large-screen product sales, especially for MiniLED TVs and 85-inch models. Meanwhile, the U.S. reported a staggering 7,504% increase in the sales of 100-inch televisions, while Italy saw substantial growth in the mid to high-end segments, with MiniLED sales jumping by 244%.

In addition to its television line, Hisense's commitment to enhancing consumer lifestyles through intelligent home solutions has yielded immense success. One remarkable product driving this success is the BCD-522 refrigerator, featuring a smart Wi-Fi mode that allows users to remotely manage temperature settings via the ConnectLife app. Furthermore, an innovative food inventory system enables consumers to track and manage food items, set expiration dates, and receive notifications, promoting a smarter kitchen management experience.

This innovative approach has resonated well with consumers globally. In Germany, Hisense achieved a historical record week for refrigerator sales, with its premium models taking significant market share. France also witnessed substantial growth in the premium segment, with the BCD-522 selling out rapidly in the UK, while sales of this model rose by 176% year-on-year in France.

About Hisense

Hisense stands as a prominent global brand specializing in home appliances and consumer electronics. According to Omdia, Hisense claimed the top position globally in 100-inch television sales in both 2023 and the first and third quarters of 2024. With an impressive operational scope across more than 160 countries, the company has rapidly expanded, focusing on multimedia products, home appliances, and intelligent IT information solutions.