TradeCentric Appoints New Marketing Vice President to Propel Growth and Market Reach
TradeCentric, a front-runner in B2B Connected Commerce, recently welcomed Katie Meeker as its new Vice President of Marketing. In her role, Meeker is set to play a crucial part in driving the company's global marketing strategy with a focus on strengthening brand leadership, enhancing customer relationships, and propelling market expansion.
Bringing over 15 years of experience in B2B technology marketing, Katie has demonstrated expertise in leading organizations through transformational growth. At TradeCentric, she aims to leverage her experience to elevate the company’s marketing efforts as it pursues its ambitious global growth objectives.
Elizabeth Segovia, CEO of TradeCentric, expressed enthusiasm for Meeker’s addition to the leadership team, emphasizing that her strategic vision and marketing acumen will be instrumental in shaping the future of TradeCentric. In her previous roles at iCIMS and Visual Lease, Katie successfully led marketing initiatives that aligned with business goals, indicating her ability to produce results in dynamic environments.
"TradeCentric's innovative solutions have made significant inroads in the B2B commerce space, and I'm excited to capitalize on this momentum," Meeker stated. "My objective is to develop impactful programs that not only enhance our reach but also deliver tangible value to our customers and partners."
With initiatives focusing on customer engagement and market penetration, Meeker will work collaboratively with internal teams to deploy effective marketing strategies that resonate with TradeCentric's target audiences. This move underscores TradeCentric's commitment to optimizing its marketing capabilities to support the growing demand for its integrated solutions in eCommerce and eProcurement.
On the tech front, TradeCentric, formerly known as PunchOut2Go, has revolutionized transaction processes by providing companies with PunchOut, Purchase Order, and Invoice Automation solutions across global markets. Positioned at the nexus of eCommerce and eProcurement, TradeCentric empowers B2B buyers and suppliers by streamlining digital trading through a cloud-based integration platform designed to alleviate the complexities inherent in connected commerce.
To stay updated with TradeCentric's developments, follow them on LinkedIn and X, and for further insights, visit TradeCentric.com.
The integration of Meeker into TradeCentric's leadership not only signifies the company's commitment to advancing its marketing strategies but also reflects a deeper goal: to build stronger connections with customers, partners, and industry stakeholders. As TradeCentric embarks on this new chapter, the leadership sees Meeker issuing fresh ideas and insights that could redefine the company's contact with its audience and drive significant growth in emerging markets.
Bringing over 15 years of experience in B2B technology marketing, Katie has demonstrated expertise in leading organizations through transformational growth. At TradeCentric, she aims to leverage her experience to elevate the company’s marketing efforts as it pursues its ambitious global growth objectives.
Elizabeth Segovia, CEO of TradeCentric, expressed enthusiasm for Meeker’s addition to the leadership team, emphasizing that her strategic vision and marketing acumen will be instrumental in shaping the future of TradeCentric. In her previous roles at iCIMS and Visual Lease, Katie successfully led marketing initiatives that aligned with business goals, indicating her ability to produce results in dynamic environments.
"TradeCentric's innovative solutions have made significant inroads in the B2B commerce space, and I'm excited to capitalize on this momentum," Meeker stated. "My objective is to develop impactful programs that not only enhance our reach but also deliver tangible value to our customers and partners."
With initiatives focusing on customer engagement and market penetration, Meeker will work collaboratively with internal teams to deploy effective marketing strategies that resonate with TradeCentric's target audiences. This move underscores TradeCentric's commitment to optimizing its marketing capabilities to support the growing demand for its integrated solutions in eCommerce and eProcurement.
On the tech front, TradeCentric, formerly known as PunchOut2Go, has revolutionized transaction processes by providing companies with PunchOut, Purchase Order, and Invoice Automation solutions across global markets. Positioned at the nexus of eCommerce and eProcurement, TradeCentric empowers B2B buyers and suppliers by streamlining digital trading through a cloud-based integration platform designed to alleviate the complexities inherent in connected commerce.
To stay updated with TradeCentric's developments, follow them on LinkedIn and X, and for further insights, visit TradeCentric.com.
The integration of Meeker into TradeCentric's leadership not only signifies the company's commitment to advancing its marketing strategies but also reflects a deeper goal: to build stronger connections with customers, partners, and industry stakeholders. As TradeCentric embarks on this new chapter, the leadership sees Meeker issuing fresh ideas and insights that could redefine the company's contact with its audience and drive significant growth in emerging markets.
Topics Business Technology）
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