#USA #New York #Gregorys Coffee #Nuzest #Protein Buzz

Gregorys Coffee Unveils Protein Buzz

In an exciting development for coffee lovers and health enthusiasts alike, Gregorys Coffee, a beloved specialty coffee brand originating from New York City, has launched a revolutionary beverage named Protein Buzz. This plant-based protein coffee was collaboratively crafted with Nuzest, a global leader in clean protein nutrition, and aims to meet growing consumer preferences for functional and health-conscious food options.

A New Coffee Experience

Set to elevate the coffee experience for its loyal patrons, commonly referred to as 'Gregulars', Protein Buzz features a blend of 18 grams of plant-based protein along with carefully selected ingredients. The drink combines cold brew coffee, Nuzest's Clean Lean Protein in Vanilla flavor, decadent peanut butter, refreshing coconut water, and natural date syrup. This concoction achieves a creamy texture and nutty flavor that is both delicious and nutritious, promising to energize customers throughout their busy days.

Founder and Brand President Gregory Zamfotis expressed the brand's commitment to quality, stating: "From the beginning, Gregorys has focused on fueling people who hustle hard and expect the best. Protein Buzz reflects that vision by combining functionality, flavor, and quality in a way that supports our guests' lifestyles."

The Rising Demand for Protein

The introduction of Protein Buzz is timely, reflective of a significant trend towards higher protein consumption. Recent data shows that interest in protein has doubled over the past five years, while a Gregorys survey indicated that 41% of customers consider protein content a primary factor in their food and beverage choices. Traditional coffee options have always included a fair share of protein, with a standard whole milk latte offering around 12 grams of protein. However, Gregorys is now broadening its scope by presenting a plant-based alternative tailored for patrons seeking both convenience and nutritional value.

Meaningful Collaboration with Nuzest

The partnership with Nuzest is rooted in a shared vision of enhancing health through nutrition. Nuzest's inception is deeply personal for its founder, Trevor Bolland, whose daughter's diagnosis with Multiple Sclerosis prompted an exploration into nutrition. This led to the creation of the brand in 2012, aimed at proving that dietary choices can profoundly impact one’s quality of life. Nuzest's Clean Lean Protein has been a staple in Gregorys’ smoothies, showcasing that their collaboration is built on a trusted foundation.

Co-founder Monique Bolland Barge added, "At Nuzest, our mission has always been to make good nutrition simple and enjoyable. Partnering with Gregorys to create Protein Buzz brings that vision to life, merging coffee rituals with clean, plant-based protein that people are seeking."

Celebratory Launch Event

To celebrate the launch and National Coffee Day on September 29, 2025, Gregorys Coffee is offering guests a free, full-size serving of Protein Buzz. Customers can redeem this complimentary drink by using the promo code 'GAINS' on the Gregorys Coffee app, encouraging users to join the community of loyal coffee lovers.

Zamfotis emphasized the cultural significance of coffee by stating, "Coffee is more than a beverage. It’s a cherished daily ritual that brings people together. Our aim with Protein Buzz is to create a drink that not only tastes incredible but also fuels your day, providing nutrients that energize and inspire."

Gregorys Coffee, founded in 2006, has evolved from a single café into a well-respected brand known for its commitment to quality and community, spanning over 50 locations across the U.S. As they continue to innovate, offering unique menu items and exceptional experiences, the introduction of Protein Buzz is positioned to resonate with health-conscious consumers and solidify Gregorys’ legacy in the specialty coffee space.

For more information about Protein Buzz and Gregorys Coffee, visit gregoryscoffee.com.