Valuedesign Partners with Buzzebees to Enhance CRM Solutions in Thailand

Valuedesign and Buzzebees Join Forces for a Revolutionary CRM Solution

In an exciting development for the customer relationship management (CRM) landscape in Thailand, Valuedesign (Thailand) Co., Ltd., a subsidiary of Valuedesign, has formed a strategic partnership with Buzzebees Public Company Limited, the leading CRM loyalty service provider in the region. Together, they have announced the launch of a cutting-edge CRM solution known as 'CRM PLUS X'. This innovative product combines Buzzebees' sophisticated CRM system, noted for handling over 10 million rewards transactions monthly, with Valuedesign's efficient prepaid functionalities, thereby significantly enhancing customer experiences.

The Rise of Mobile CRM in Thailand

Thailand boasts a mobile penetration rate exceeding 90%, indicating a rapid shift towards mobile-centric consumer behaviors. On the corporate side, businesses are keen to leverage mobile devices for effective retention strategies that offer tangible benefits to consumers. Recognizing this lucrative opportunity, the collaboration between Valuedesign and Buzzebees aims to harness Buzzebees’ advanced customer data analytics within their CRM system and combine it with Valuedesign's prepaid system. The goal? To bolster corporate cash flows while simultaneously expanding their customer bases with the next-generation solution, 'CRM PLUS X'.

Features of 'CRM PLUS X'

'CRM PLUS X' is designed to strengthen the relationship between stores or brands and their consumers through various innovative functionalities:

1. Value Card

This feature allows retailers and brands to create unique prepaid options for consumers, driving both customer attraction and usage.

2. Smart Target

Stores can use the CRM system to segment customers effectively, enabling direct and easy communication via LINE.

3. Member Level

A tiered membership system crafted to enhance customer loyalty, providing exclusive and unique perks at each level.

4. Smart Dashboard

A comprehensive dashboard that tracks sales, active users, and brand growth against specific store units, allowing for precise insights and metrics.

5. Friend Get Friend

This function incentivizes existing members to invite friends, granting additional points to both referrers and new members to enhance customer engagement.

6. Marketplace Integration

Seamless connectivity with e-commerce platforms such as Shopee, Lazada, and TikTok, allowing automatic point allocations to customers upon purchases.

Future Collaborations and Growth

This partnership signifies a fusion of the strengths of both companies, aiming to propel Thailand's digital marketing and customer loyalty initiatives. Moving forward, Buzzebees intends to strengthen sales efforts targeted at both existing and new clients, while Valuedesign seeks to market 'CRM PLUS X' to a broader audience, including mid-sized and large corporations as well as emerging sectors like beauty and spas.

Valuedesign's commitment to supporting businesses in Thailand is evident, with an existing infrastructure that allows over 120,000 establishments to issue their own 'Value Cards'—a unique cashless service facilitating customer retention and brand outreach. The company's CRM capabilities integrated within popular platforms like LINE enhance customer management and enable tailored promotional strategies.

As of May 2025, around 830 stores in Thailand have already adopted Valuedesign's services, marking a notable growth trajectory. This partnership with Buzzebees not only opens doors for technological innovation but also solidifies the commitment of both companies to foster beneficial relationships among businesses and their consumers.

About Buzzebees

Founded in 2012, Buzzebees has emerged as a technology startup leader in the CRM loyalty sector and digital engagement platforms. They cater to a wide range of clients, from global corporations to small businesses, focusing on fulfilling comprehensive CRM loyalty needs. Buzzebees' mission, 'CONNECTING THE WORLD', aims to build the world's largest digital ecosystem by linking businesses of all sizes.

Conclusion

The launch of 'CRM PLUS X' illustrates a pivotal step towards enhancing the customer experience in Thailand's evolving digital marketplace. By integrating advanced analytics with prepaid capacities, Valuedesign and Buzzebees are setting a new standard in CRM solutions, poised to redefine the dynamics between brands and consumers in the region. As they expand these innovative services, the Australian market can expect to see enhanced customer engagement and loyalty strategies that propel growth and signify a brighter digital future.