#United States #New York #Makers Mark Bourbon #Winter Wheat Wonderland #NYC Pop-Up

Maker's Mark Invites NYC to a Festive Bourbon Experience

This December, the iconic Maker's Mark® bourbon is set to bring its unique Kentucky charm to New York City with an exciting immersive pop-up event called the 'Winter Wheat Wonderland'. Scheduled to take place from December 11 to 22 at Union Square Park, this exclusive event invites legal drinking age bourbon enthusiasts to join in on the holiday spirit through a series of curated experiences.

A Taste of Home in the City

Rob Samuels, the eighth-generation whisky maker and Managing Director of Maker's Mark, expressed his excitement about this special event, stating that it embodies the founders' vision and commitment to handcrafted excellence. The pop-up aims to recreate the magic of Star Hill Farm, the home of the Maker's Mark Distillery, in the heart of NYC, while providing bourbon lovers an unforgettable experience during the holiday season.

Enchanting Displays and Engaging Experiences

Upon arrival, guests will be greeted by stunning displays that evoke the essence of the Kentucky landscape, including projections of Star Hill Farm throughout the venue. Visitors will be able to engage with various Maker's Mark experiences, such as creating custom holiday labels and enjoying the brand's iconic glassware dipped in signature red wax.

The atmosphere will be alive with the festive spirit, highlighted by a full Maker's Mark bar featuring seasonal cocktails and a selection of bourbon expressions, including Maker's Mark 46 and Maker's Mark Cask Strength. For those interested in culinary delights, the pop-up will also host tastings, allowing patrons to savor the distinct flavors that Maker's Mark has to offer.

Special Guests and Signature Cocktails

The grand opening on December 11 promises an extra touch of excitement, welcoming guests with live holiday carollers and renowned bartender Colin P. Field behind the bar. Field plans to showcase a bespoke cocktail named “Le 46,” celebrating the unique notes of Maker's Mark 46, which is crafted using specially seared French oak staves.

Throughout the twelve-day pop-up, guests can look forward to special appearances, including visits from the New York Knicks and other seasonal surprises. With the festive atmosphere, it's designed to enhance the experience of enjoying Maker's Mark bourbon, whether served neat, on the rocks, or as part of a delicious cocktail.

A Commitment to Excellence

The Maker's Mark brand has built a reputation over the years for its commitment to crafting a smooth and delightful bourbon. This commitment began over 70 years ago with the dreams of Margie and Bill Samuels, who sought to create a whiskey without the harsh bite often associated with bourbon. By substituting soft red winter wheat for the traditional rye grain, they succeeded in developing a bourbon that stands out for its softness, sweetness, and creamy texture.

According to Regan Clarke, the U.S. Vice President of American Whiskey Brands at Suntory Global Spirits, Maker's Mark remains committed to producing the finest bourbon for sharing special moments, especially during the holiday season.

Culminating the Holiday Season

As the festive season progresses, Maker's Mark has also launched a holiday campaign celebrating the bourbon as a heartfelt gift for loved ones. Enthusiasts can visit the official website for festive cocktail recipes, playlists, and personalized gift labels. For those eager to participate in the Winter Wheat Wonderland pop-up, reservations can be made through the Maker's Mark website.

In conclusion, Maker's Mark’s Winter Wheat Wonderland promises to deliver a unique, festive experience that brings the best of Kentucky bourbon culture to New York City, encouraging everyone to celebrate the holiday season with warmth, joy, and exquisite spirits.