Discover the Flavors of Hokkaido: A Cheese Festival in Tokyo

Experience the Best of Hokkaido at Sunshine City's Food Fair 2025

This October, Tokyo will play host to an exciting gathering for food lovers at the Hokkaido Marugoto Fair in Sunshine City. Held from October 9 to 13, 2025, this event is set to showcase some of the best flavors from the dairy paradise of Hokkaido.

An Unmissable Cheese Experience

For the first time, visitors can indulge in tastings of rare Hokkaido cheeses. This immersive experience allows attendees to sample unique local cheeses while learning from cheese professionals. Expect to find selections from around 60 booths, highlighting Hokkaido's incredible seafood, mountain delicacies, and renowned sweets, ensuring a feast for all senses.

What to Look Forward To

1. First-Ever Local Cheese Tasting

The Hokkaido Cheese Journey by MILKLAND HOKKAIDO → TOKYO promises to elevate your dairy experience, featuring five types of award-winning cheese, including the notable Handa Farm cheese, recognized in the Cheese Contest 2025. This is an exceptional opportunity to savor cheese you won’t easily find elsewhere, paired with fine local wines and sake.

2. Sweets & Savories Galore

With nearly 40 food stalls serving freshly made dishes, visitors can enjoy the sights and smells of live cooking demonstrations. From ramen to the famous soft-serve ice cream, there is something for everyone to delight in.

3. Popular Soft-Serve Ice Cream Tasting Tickets

Last year, the soft-serve tasting tickets sold over 2,000 servings. This year, you can choose from seven different types of rich Hokkaido milk soft-serve flavors, sampling your favorites with a mini cup ticket available for 1,200 yen.

Event Details

- Event Name: Hokkaido Marugoto Fair in Sunshine City 2025
- Date: October 9 (Thu) to October 13 (Mon, Public Holiday)
- Location: Sunshine City World Import Mart Building 4F Exhibition Hall A
- Admission: Free
- Opening Hours:

- October 9-10: 11:00 AM - 9:00 PM
- October 11-12: 10:00 AM - 8:00 PM
- October 13: 10:00 AM - 6:00 PM

A Celebration of Where Cheese Comes From

The cheese produced in Hokkaido is well-respected globally, featuring a robust dairy culture cultivated since 1876. Today, there are 132 cheese factories spread across the region. The ideal climate, positioned at 43 degrees North, creates perfect growing conditions for ingredients used in cheese-making. This uniquely beneficial environment makes Hokkaido a hub for exceptional dairy products.

Pairing Cheese with Local Wines

Visitors looking to elevate their tasting experience can also enjoy pairings of cheese with Hokkaido’s own white wines. The acidity and character of local wines can complement the buttery flavors of cheese exceptionally well. This unique pairing is encouraged, ensuring that guests enjoy the full spectrum of Hokkaido's rich culinary offerings.

Come and discover the unforgettable flavors of Hokkaido at the Sunshine City Fair. This event not only marks the opportunity to trial exquisite cheeses but also promotes the breathtaking culture of Hokkaido itself. Whether you are a cheese aficionado or simply curious, there’s a place for you at this flavorful exploration!

For further information, visit the official website.

Sunshine City Address: 3-1 Higashi-Ikebukuro, Toshima, Tokyo
Contact: 03-3989-3331
Website: Sunshine City