Madison Reed Enhances Hair Color Accessibility via Sally Beauty Partnership
Madison Reed, a leading name in the beauty industry, has recently made headlines with its new partnership with Sally Beauty, a well-known supplier of professional beauty products. This alliance aims at expanding Madison Reed's range of salon-quality hair color products to more consumers through Sally Beauty’s extensive network of stores and online platform.
Founded in 2013, Madison Reed has been at the forefront of innovation in the hair color sector. The brand aims to empower women with access to high-quality hair color that is both effective and made with ingredients they can trust. With a commitment to excellence, Madison Reed has successfully gained a solid footing in the market, now operating over 3,800 retail outlets across the United States, including partnerships with Ulta Beauty, Target, Walmart, and Amazon.
The recent announcement reveals that Madison Reed products will be available in select Sally Beauty locations and on SallyBeauty.com. This development signifies a major step in Madison Reed's mission to make premium hair color products accessible to every consumer, irrespective of their location. Amy Errett, the CEO and Founder of Madison Reed, emphasizes the importance of this initiative, stating that the brand was founded on the belief that women deserve to have salon-quality hair color at home, without compromising on the ingredients.
The partnership will roll out 34 stock-keeping units (SKUs) of Madison Reed's best-selling products, including their renowned Radiant Hair Color Kit available in 18 shades, Root Perfection in 5 shades, and the newly introduced ColorWonder Demi-Permanent Hair Color in 10 shades, among others. Customers can expect to find the same high-quality formulas used in Madison Reed’s 94+ Hair Color Bars right at their local Sally Beauty store, allowing them to recreate salon-like results in the comfort of their own homes.
What sets Madison Reed apart from many hair color brands is its dedication to using advanced formulas devoid of harmful ingredients such as ammonia and resorcinol. Instead, their products are enriched with nourishing components like argan oil and ginseng root extract, ensuring that hair remains healthy while providing vibrant color. This attention to both quality and safety has garnered Madison Reed several accolades in the beauty industry, including multiple Allure Best of Beauty Awards.
Sally Beauty's commitment to meeting the evolving needs of beauty consumers aligns seamlessly with Madison Reed’s mission. Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty, stated that by incorporating Madison Reed into their product lineup, they continue to offer customers more options that resonate with their desire for quality and convenience.
In an era where consumer trends are continually shifting towards more informed choices around beauty products, this partnership could not have come at a better time. It opens up avenues for greater accessibility to salon-quality hair color, catering to those who value convenience without sacrificing quality.
As both companies move forward, this collaboration not only symbolizes a shift in retail strategy but also represents a commitment to empowering consumers, enabling them to take control of their beauty experiences. For more information about Madison Reed's offerings and their collaboration with Sally Beauty, visit Madison Reed's official website.
Founded in 2013, Madison Reed has been at the forefront of innovation in the hair color sector. The brand aims to empower women with access to high-quality hair color that is both effective and made with ingredients they can trust. With a commitment to excellence, Madison Reed has successfully gained a solid footing in the market, now operating over 3,800 retail outlets across the United States, including partnerships with Ulta Beauty, Target, Walmart, and Amazon.
The recent announcement reveals that Madison Reed products will be available in select Sally Beauty locations and on SallyBeauty.com. This development signifies a major step in Madison Reed's mission to make premium hair color products accessible to every consumer, irrespective of their location. Amy Errett, the CEO and Founder of Madison Reed, emphasizes the importance of this initiative, stating that the brand was founded on the belief that women deserve to have salon-quality hair color at home, without compromising on the ingredients.
The partnership will roll out 34 stock-keeping units (SKUs) of Madison Reed's best-selling products, including their renowned Radiant Hair Color Kit available in 18 shades, Root Perfection in 5 shades, and the newly introduced ColorWonder Demi-Permanent Hair Color in 10 shades, among others. Customers can expect to find the same high-quality formulas used in Madison Reed’s 94+ Hair Color Bars right at their local Sally Beauty store, allowing them to recreate salon-like results in the comfort of their own homes.
What sets Madison Reed apart from many hair color brands is its dedication to using advanced formulas devoid of harmful ingredients such as ammonia and resorcinol. Instead, their products are enriched with nourishing components like argan oil and ginseng root extract, ensuring that hair remains healthy while providing vibrant color. This attention to both quality and safety has garnered Madison Reed several accolades in the beauty industry, including multiple Allure Best of Beauty Awards.
Sally Beauty's commitment to meeting the evolving needs of beauty consumers aligns seamlessly with Madison Reed’s mission. Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty, stated that by incorporating Madison Reed into their product lineup, they continue to offer customers more options that resonate with their desire for quality and convenience.
In an era where consumer trends are continually shifting towards more informed choices around beauty products, this partnership could not have come at a better time. It opens up avenues for greater accessibility to salon-quality hair color, catering to those who value convenience without sacrificing quality.
As both companies move forward, this collaboration not only symbolizes a shift in retail strategy but also represents a commitment to empowering consumers, enabling them to take control of their beauty experiences. For more information about Madison Reed's offerings and their collaboration with Sally Beauty, visit Madison Reed's official website.
Topics Consumer Products & Retail）
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