Omotesando Sparkle
2025-07-11 22:17:09

A New Sparkle on Omotesando: Luxury Jewelry Corner Opens at ISHIDA

A New Era of Luxury at ISHIDA Omotesando



On July 12, a renowned global diamond manufacturer established a new location in the competitive jewelry district of Omotesando, Tokyo. This new section at ISHIDA Omotesando, a specialty store for luxury watches, merges sophisticated design with exceptional craftsmanship, offering a uniquely luxurious shopping experience.

A Unique Collection of Brands


The newly launched jewelry corner features a selection of distinguished jewelry brands from around the world. Each brand showcases its unique personality and charm, promising every visitor a one-of-a-kind shopping journey. This new hot spot, nestled in a prime location in Omotesando, is set to bring a fresh wave of luxury to the Japanese market.

Grand Opening: Special Events


The first phase of the jewelry corner is marked by the debut of MUGAL - a brand inspired by ancient Indian diamond-cutting traditions. In honor of the grand opening, guests can enjoy a welcome drink, delightful sweets, and a photo booth. Social media enthusiasts can also take advantage of special offers, and those who finalize their purchases will receive a diamond motif sweet as a treat.

The Legacy of MUGAL


The origins of diamonds trace back to ancient India in the 7th to 8th centuries, where they were the sole source of these precious stones until the 17th century. MUGAL has a rich history intertwined with the Mughal Empire, contributing to advancements in diamond cutting techniques that have evolved from traditional methods to modern refined cuts. MUGAL's commitment to high-quality materials and sophisticated design establishes it as a standout in the luxury jewelry landscape.

Spotlight: Lili Diamonds


Founded in 1981 in Tel Aviv, Lili Diamonds has earned global recognition as a premier diamond cutter. Their unique cutting techniques, including the LILY® and ORCHIDEA® cuts, are known for their brilliance, and they source the finest raw stones through exclusive channels, skillfully polished by expert artisans. Lili Diamonds has been recognized as one of the “Diamond Brand World Top 10” by RAPAPORT in 2011.

Timeless Love with LOVEMARK


LOVEMARK DIAMOND, established in Antwerp, Belgium in 1968, has created jewelry that transcends generations. Drawing inspiration from Belgian nature and architecture, their refined designs offer quality that lasts a lifetime. Their dedication to using only conflict-free, high-quality diamonds, combined with advanced stone-setting techniques, results in exquisite pieces that beautifully blend tradition and innovation.

ISHIDA Omotesando: A Hidden Gem


Located just a three-minute walk from the bustling Jinguumae intersection in Harajuku, ISHIDA Omotesando is a hidden treasure for watch enthusiasts. Access is available via stairs beside a nearby police booth or an elevator at the side of the building that leads to a spacious entrance. The chic bar counter adds to the upscale ambiance, providing visitors with an experience akin to entering a luxurious resort.

With the exciting new jewelry corner at ISHIDA Omotesando, customers can look forward to a fresh retail experience that celebrates the exquisite world of luxury jewelry.


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Topics Consumer Products & Retail)

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