#United States #Spartanburg #Franchise Growth #Eggs Up Grill #Better Breakfast

Eggs Up Grill Soars with 18 Quarters of Growth

Eggs Up Grill, renowned for its reputation as the fastest-growing "better breakfast" restaurant franchise in the U.S., has reached an impressive milestone by preparing to open its 100th location next month. This accomplishment follows a remarkable four-year period during which the company has nearly doubled its footprint. With a robust 40% increase in average restaurant volumes and consistent positive guest counts, Eggs Up Grill is on the brink of celebrating its 19th consecutive quarter of sales growth.

A New Era of Franchise Success

The expansion journey of Eggs Up Grill is fueled by solid unit economics, an adaptable development model, and unparalleled support offered to its franchise partners. It represents a paradigm shift in scalable, mission-driven franchising within the daytime dining category. Ricky Richardson, CEO of Eggs Up Grill, emphasizes that reaching the 100th location is not merely a milestone, but a testament to their unique brand positioning and a promise to continue providing a delightful dining experience for guests and franchisees alike.

Richardson states, “This milestone is not just about reaching our 100th location; it is another in our growing list of accomplishments built on our unique brand positioning and commitment to be the compelling choice for guests and franchisees.” He notes that this foundational work paves the way for exciting opportunities ahead.

Emphasis on Innovation

New innovations are underway as Eggs Up Grill continues to enhance the experience for both guests and franchise owners. With thoughtful investments in cutting-edge operational strategies, the brand is focused on optimizing franchisee performance while providing a memorable guest experience.

The eagerly awaited 100th restaurant is set to open in Kingsport, Tennessee, on September 8. This location is under the ownership of multi-unit franchisee Ken Bates, who has risen through the ranks from a Little Caesars operator to a vital part of the Eggs Up Grill family. Bates, along with his son Ethan, who ventured into this franchise together, symbolizes the journey of creating both a business and a cherished family legacy.

“Eggs Up Grill has proven to be a scalable, high-performing concept that supports both our financial goals and our desire to build something meaningful as a family,” says Bates. His commitment to the brand is matched by plans to open four additional locations across East Tennessee and Knoxville.

Looking to the Future

As Eggs Up Grill charts its growth, it aims to attract more multi-unit, multi-brand franchise partners like Bates across burgeoning markets nationwide. By the end of 2025, the company expects to surpass $140 million in system-wide revenues, operating over 105 restaurants across 11 states, with plans set for an additional 25 locations leading into 2026. The steady momentum from franchise investors seeking a business that combines performance with purpose serves as a beacon for the brand.

To explore franchise opportunities with Eggs Up Grill, potential investors can visit the franchise page at eggsupgrillfranchise.com. For a glimpse into the Eggs Up Grill experience and to stay updated on their journey, visit eggsupgrill.com.

About Eggs Up Grill

Founded in Pawleys Island, South Carolina, Eggs Up Grill has a legacy of serving delicious meals and warm hospitality for over 25 years. From the first sip of coffee to the last bite of a hearty breakfast or lunch, customer satisfaction remains a top priority. With a menu that caters to breakfast, brunch, and lunch enthusiasts from 6 a.m. to 2 p.m. daily, this restaurant aims to create a welcoming atmosphere.

Ranked as the number one breakfast franchise by Entrepreneur Magazine's Franchise500® for four consecutive years, Eggs Up Grill is not just about food; it embodies a community spirit. With 100 locations currently operational and more than 85 in development, Eggs Up Grill is fully prepared to continue its impressive trajectory of growth and success.