#Japan #Tokyo #SEARCH WRITE #SEO Strategy #Marketing Apps

Implementation Case Study of SEARCH WRITE

In a rapidly evolving business landscape, effective marketing is crucial, especially for small and growing companies. PLAN-B, a digital marketing agency based in Shinagawa, Tokyo, has recently collaborated with Marketing Applications to implement their marketing BPaaS tool, SEARCH WRITE. This initiative is aimed at bolstering their SEO strategies from planning to execution.

Background and Objectives

As the importance of marketing has surged, many companies, particularly small and mid-sized enterprises, often find themselves juggling multiple responsibilities. This scenario was evident at Marketing Applications, where departments like customer success and development executed marketing initiatives without a dedicated marketing team. Despite collaborating with external partners for SEO initiatives, they faced challenges concerning the effectiveness of their investments, grappling with consulting fees and article production costs that overshadowed their results.

In search of a solution that maintained external partnerships while minimizing costs, they decided to adopt SEARCH WRITE as a streamlined approach for pursuing SEO strategies.

Implementation and Results

Approach

Before diving into SEO efforts, the team invested time in defining the core aspects of their marketing strategy. They meticulously analyzed which users they aimed to target and what values they intended to deliver. This understanding laid the groundwork for developing shared insights that would benefit not just the SEO tactics but all future marketing endeavors.

Utilizing SEARCH WRITE, they tackled everything from keyword strategy to article creation and impact analysis. This end-to-end support marked a significant shift in how they approached their SEO practices.

Achievements

The adoption of SEARCH WRITE brought about several positive outcomes:

• - They established an SEO operation framework at only about one-fifth of the previous consulting service costs, adding a sense of transparency and accomplishment to their processes.
• - Key metrics such as registration numbers and document downloads were maintained.
• - They gained clarity on the rankings and evaluations of individual articles, making prioritization for improvements straightforward.
• - Their engagement shifted to a format that allowed for article content confirmation and review, ensuring that they could sustain SEO operations without overwhelming their team.

Comments from the Implementation Team

Mr. Oishi from Marketing Applications shared:

"With the rapid advancements in AI and evolving algorithms, we were constantly exploring various options for SEO strategies, including in-house. However, maintaining the right direction of our operations seemed daunting. SEARCH WRITE has helped us streamline our process while providing strategic background and intentions behind the initiatives, allowing us to move forward with confidence. For companies like ours, where dedicated marketing professionals are scarce and resources are limited, having end-to-end support from strategy design to execution is immensely reassuring."

For a detailed examination of their processes and methodologies, the complete interview is available on their service site. Check out the case study on Marketing Applications' site to learn more.

About SEARCH WRITE

SEARCH WRITE is not just an SEO tool; it offers a comprehensive service package ranging from strategic planning to implementation. This service assists companies that struggle to secure dedicated marketing personnel, enabling them to achieve a sustainable operational framework.

By leveraging over 18 years of expertise from PLAN-B in SEO practices, they provide strategy development and operational support grounded in expert knowledge and the latest trends in the digital marketing landscape.

About PLAN-B

PLAN-B embodies the philosophy of delivering excitement and inspiration to people worldwide through its robust digital marketing and marketing DX services. With a history of numerous successful projects, they cover a range of consulting services including SEO, social media marketing, content marketing, and promotional strategies. They also offer innovative marketing DX tools like SEARCH WRITE and Cast Me!, aimed at maximizing social media ROI.

Company Overview

• - Name: PLAN-B, Inc.
• - Business Areas: Digital Marketing, Marketing DX, ASP Services, Media, Human Resources
• - Osaka HQ: 1-28-3 Shimmachi, Nishi-ku, Osaka City, 6F Yotsubashi Grand Square
• - Tokyo HQ: 2-5-9 Higashi Gotanda, Shinagawa-ku, Tokyo, 3F CIRCLES with Shimaduyama
• - CEO: Masanori Torimoto
• - Established: October 22, 2003
• - Website: PLAN-B Official Site