#Knoxville #United States #Customer Service #Ripley PR #ServiceForge

ServiceForge Partners with Ripley PR for Human-First Customer Experience

In an exciting new collaboration, ServiceForge, a leading provider of customer service software for home service businesses, has appointed Ripley PR as its official public relations agency of record as of February 2, 2026. This partnership aims to spotlight the company’s unique ethos of maintaining authentic human connections in customer service, which is crucial in an era of increasing automation and technological integration.

ServiceForge’s Unique Approach

ServiceForge stands out in the saturated home service market by equipping contractors with essential tools designed to enhance customer interactions. These include 24/7 answering services, scheduling, and lead qualification, all intended to improve customer engagement and satisfaction. The company's motto, “Keep Service Human,” underscores its philosophy that providing personalized interaction with living representatives is vital to fostering a genuine customer experience. This approach creates a significant contrast against a backdrop where many service providers are leaning into AI and automation to manage customer relations.

The Role of Ripley PR

Within the context of this partnership, Ripley PR brings its extensive expertise in the home service sector, having previously championed various brands within skilled trades, B2B technology, and manufacturing industries. According to Jane Blanchard, ServiceForge's head of brand and marketing, Ripley PR was chosen for its strong reputation in the home services space and its significant influence within trade media. “We have a unique story to tell, and Ripley PR has the expertise to ensure that story connects with the right audience,” she stated, highlighting the need for an effective communication strategy.

Ripley PR's history of successful partnerships with similar brands positions them as ideal advocates for promoting ServiceForge’s innovative offerings. Heather Ripley, the founder and CEO of Ripley PR, commented on this collaboration, saying, “ServiceForge is an original voice within the trades, and their model answers real consumer demand.” She emphasized that the “Keep Service Human” narrative is an invaluable message that needs to resonate within the industry, ensuring that forward-thinking home service companies adopt this mindset.

Significance of Human-Centric Services

The decision to prioritize human interaction in service roles is becoming increasingly important. Many industries are automating processes to enhance efficiency; however, the value of personalized support remains paramount. In fact, the human-first approach that ServiceForge champions resonates with many consumers who prefer to engage with real people rather than automated systems. By ensuring contractors can maintain this personal connection, ServiceForge positions itself as a leader in a market that often overlooks the importance of human touch.

Thanks to its strong focus on enhancing customer relationships through technology and human engagement, ServiceForge is on a sustainable path to growth. On their website, the company clearly outlines their offerings, while also advocating for their belief in the transformational power of human connections within customer service channels.

Learn More About the Collaboration

For those interested in exploring ServiceForge’s offerings further, more information can be found by visiting serviceforge.com. Furthermore, insights into Ripley PR, recognized as one of America’s best PR agencies by Newsweek and Entrepreneur magazine, can be accessed at ripleypr.com. With this collaboration, both firms anticipate not only strengthening their market presence but also advocating for a customer service model that aligns with modern expectations while valuing the human experience above all else.

In conclusion, the partnership between ServiceForge and Ripley PR is set to redefine how customer experience is managed in the skilled trades sector. By keeping the human element at the forefront, they are not just fulfilling a business need; they are enhancing the very fabric of customer relationships and service effectiveness in a rapidly evolving marketplace.