#Japan #Minato #Squad beyond #FreakOut #Red for BtoB

Squad beyond and FreakOut Partnership

In a groundbreaking move, Squad beyond, a leading digital marketing platform in Japan, has joined forces with FreakOut, renowned for its digital marketing solutions, particularly their Red for BtoB platform. This partnership aims to combine advanced advertising delivery with superior landing page optimization and analytics, providing businesses with a comprehensive marketing solution.

Overview of the Partnership

FreakOut has been a trailblazer in the digital marketing space since its inception, specializing in DSP and RTB since the industry's early days. Its Red platform, particularly the Red for BtoB version, focuses on high-precision targeting using IP addresses and business card data, which has earned a strong reputation among BtoB companies. One of the key strengths of FreakOut is its commitment to high standards in operation and advertising regulations, building significant trust within the industry.

On the other hand, Squad beyond serves as one of the industry's largest platforms, handling an estimated 900 billion yen in online advertising annually. Since its launch, it has excelled in delivery and landing page optimization (LPO), AB testing, and comprehensive analytics. With this partnership, Squad beyond will deliver these potent features to the FreakOut’s Red for BtoB platform, expanding its service offering.

Enhanced Features for Users

Thanks to this collaboration, companies will gain integrated access to the advanced advertising delivery provided by FreakOut and the landing page creation and optimization expertise offered by Squad beyond. This integration allows for a streamlined process where advertising delivery, content creation, and optimization operate cohesively, enhancing operational efficiency.

Key Features Launching without Additional Fees

By leveraging Squad beyond's capabilities within the FreakOut Red for BtoB platform, users can now utilize tools such as:

• - Landing Page Editor: An intuitive editor that simplifies the creation and editing of landing pages, equipped with over 1500 templates and pieces to facilitate smooth design processes.
• - AB Testing: A user-friendly feature that allows the execution of AB tests with minimal clicks, enabling further testing and optimization on the same URL.
• - Heatmaps: This feature does not require special tags to be implemented. Users can visualize conversion and click events, focusing on areas that need improvement.
• - Analysis Reports: These reports visually represent the relationship between creatives and landing pages, identifying points where improvements are necessary.

The Strengths of Both Companies

FreakOut's Advantages

FreakOut leads the domestic market with the first-ever DSP in Japan and has been pivotal in developing a reliable advertising system. Its remarkable capabilities include:

• - A vast advertising inventory and extensive reach, ensuring robust lead acquisition through precise targeting.
• - A sophisticated machine learning engine that optimally distributes ads based on comprehensive data analysis.
• - Established trust through its rigorous standards and transparent practices to minimize brand risks associated with advertising.

Squad beyond's Specialties

Squad beyond is known for its conversion-focused approach through LPO and analytics. With a strong hold over one-third of Japan's online advertising market, they offer:

• - A comprehensive digital marketing SaaS platform that encapsulates all advertising needs from planning to analysis.
• - Solutions for ad fraud prevention, ensuring the development of a transparent and accountable advertising ecosystem.

Comments from Both Companies

FreakOut Representative: “The Red for BtoB platform is meticulously developed to maximize BtoB marketing results through precise targeting and effective creative formats. With this partnership, we can now offer a one-stop solution for advertising delivery alongside landing page creation and optimization.”

Squad Representative: “This partnership marks the beginning of a new paradigm where industry leaders propose the optimal path for the future. Combining FreakOut’s trustworthy ad delivery with our LPO expertise will amplify results for businesses utilizing online advertising.”

Conclusion

With both companies committed to enhancing their service offerings through this impressive collaboration, the future looks bright for digital marketing in the BtoB segment. As they expand their capabilities and reach, businesses can expect improved results with high-quality traffic and optimized landing pages, driving their growth efficiently.