#Japan #Pop-up Store #Tokyo, Nagoya #Sirotan #Creative Yoko

Sirotan's Birthday Celebration: Special Pop-Up Stores Opening

Get ready for a delightful experience as Creative Yoko, based in Nagano, announces the opening of special pop-up stores to celebrate the birthday of their beloved original character, Sirotan. Known for its soft and comforting design, the Sirotan character, which resembles a harp seal, has captured hearts since its inception in 1999. The upcoming events will kick off on July 9, 2025, at Ecute Akihabara and continue from July 13 at the Nagoya Hands Gate Shop.

Sirotan's birthday falls on August 8, a date officially recognized by the Japan Anniversary Association, and it has become a celebrated occasion for fans nationwide. This year, leading up to the special day, Creative Yoko has planned various activities, with the pop-up stores being just the beginning of the celebration.

A Dreamy Theme and Exclusive Merchandise

The theme for this year’s pop-up, “Stars of Dreams and Hope,” perfectly encapsulates Sirotan’s essence. Visitors can expect to encounter a world filled with whimsy, highlighted by the signature soft and fluffy characteristics of Sirotan, offering comfort and joy to all who visit. The pop-up stores will showcase exclusive items, including “local Sirotan” merchandise available only at eight locations across the country. There will also be special commemorative items, such as mascots and keychains inspired by the theme of stars, available at participating stores.

As summer approaches with Marine Day and the school holidays just around the corner, these pop-up stores present an excellent outing for families looking for enjoyable activities. Fans are encouraged to visit and join in the celebration of Sirotan, who is marking its 25th anniversary this year!

Store Details and Highlights

Ecute Akihabara Sirotan Fluffy Store

• - Duration: July 9 (Wed) to July 22 (Tue) 2025
• - Hours: 10:00 AM - 9:00 PM

(Note: Closing time is 8:00 PM on weekends and the final day; hours may vary)

• - Location: Event space inside JR Akihabara Station, Chiyoda, Tokyo
• - Please be advised, cashless payment is required at this store.

Nagoya Hands Gate Shop Sirotan Fluffy Store

• - Duration: July 13 (Sun) to July 26 (Sat) 2025
• - Hours: 10:00 AM - 9:00 PM (Last day open till 7:00 PM; hours may vary)
• - Location: Gate Walk B1, Nagoya, Aichi

Featured Items

Expect to see a range of delightful products, including:

• - Star Cape Mascots and Keychains featuring Sirotan and other characters (3,300 yen for mascots and 1,980 yen for keychains)

With a commitment to identifying new charms for Sirotan, this year will also see collaborative products and interactive fan events to engage the community, making it a wonderful time for Sirotan enthusiasts. Stay tuned for additional highlights as we celebrate the vibrant and cuddly world of Sirotan!

For more details, visit the official website: https://sirotan.fun/ and be sure to follow on Twitter and Instagram for updates.