Exploring Mercari's Language Strategy to Build Organizational Culture

In an increasingly globalized world, effective communication within multicultural teams is more crucial than ever. Mercari, a leading online marketplace known for its unique business model, is a prime example of how companies can leverage their language strategy to strengthen organizational culture. In her forthcoming book, Organizational Culture Through Language Strategy, Masayo Oyanatsu from Mercari’s Language Education Team shares valuable insights into the company’s approach to fostering inclusivity and collaboration among its diverse workforce.

A Multinational Workforce

Mercari stands out in Japan's tech landscape with about 30% of its employees being foreign nationals representing over 55 different countries. This fascinating demographic highlights the need for a robust language education strategy that not only facilitates communication but also aligns with the organization’s cultural values and operational goals. As Oyanatsu outlines in her book, the company has successfully developed language education programs that cater to the unique needs and backgrounds of its employees, fostering a cohesive environment despite the challenges posed by language barriers.

Bridging Language Barriers

The emergence of generative AI technologies is reshaping how businesses address language barriers. While these innovations have made it easier to communicate, they also expose deeper, often overlooked issues related to values and belief systems that can hinder effective collaboration. Oyanatsu emphasizes that when communication problems stem from structural misunderstandings rather than linguistic incompetence, organizations must adopt a strategic approach to reconcile these differences.

The Importance of Dialogue

As AI continues to evolve, the necessity for meaningful human interaction becomes even more paramount. Effective dialogue is not just a tool for communication; it is essential for cultivating a thriving organizational culture that supports continuous improvement and progress. Oyanatsu’s book proposes that language strategy should no longer be viewed as an ancillary function but as a central management issue that can significantly impact business outcomes.

Practical Applications of Language Strategy

Within Organizational Culture Through Language Strategy, Oyanatsu provides detailed examples of practical applications of language education that align with business strategies. Topics covered include:

- Curriculum design for language education that matches the company’s strategic goals
- Evaluation methods for assessing the effectiveness of communication initiatives
- Communication strategies that foster inclusion and enhance decision-making processes
- Integration of language education into organization development practices

Each chapter delves into real-world examples, drawing from the author’s experience in human resources and language education. Additionally, conversations with experts in the field provide diverse perspectives on the importance of effective communication within multinational organizations.

Target Audience

The book is primarily aimed at HR and training professionals working in companies with foreign employees, educators involved in CEFR-aligned language education, and business professionals interested in issues of inclusion and cross-cultural understanding.

Detailed Chapter Overview

Organizational Culture Through Language Strategy is structured into five insightful chapters:
1. Addressing the Recruitment Gap and Japanese Language Education: This chapter explores the challenges faced by foreign employees upon joining Mercari and emphasizes a need for innovative learning designs to enhance training effectiveness.
2. Is a Company-Wide Language the Solution?: Oyanatsu examines whether having a common language, specifically 'Easy Japanese' and 'Easy English', can enhance communication in the workplace.
3. Japanese as a Universal Language: This section interrogates the perspectives of native Japanese speakers to ensure inclusivity in using 'Easy Japanese' as a common language.
4. Language Education and Diversity & Inclusion: The role of language education in promoting inclusion practices is critically assessed.
5. Integrating Language Education with Development Strategies: Oyanatsu posits that language education should be treated strategically rather than solely as training, advocating for its integration into comprehensive business initiatives.

In summary, Organizational Culture Through Language Strategy is a vital resource for any organization striving to harness the power of effective communication within a multicultural workforce. Mercari serves as a case study of successful implementation, showcasing how strategic language initiatives can lead to enhanced collaboration and a more inclusive work environment.